Clear Channel goes Social

Here’s more proof that your station is “just the bait” (click for larger view):


The radio gypsy is right again.

Clear Channel has announced their entry into social networking – which is really the entry of social networking into the radio industry.

This is a move I have known about for a long time.

From Radio & Records:

The initiative starts Monday (April 30), with the launch of social networks for seven CHR/top 40 stations across the country: KYLD-FM/(WILD) San Francisco bows The Wild Space, WKSC-FM (Kiss)/Chicago introduces The Mob, WHTZ-FM(Z100)/New York has The Z-Zone, WIHT-FM (Hot 99.5)/Washington has The Hot Spot, KDWB-FM (103.1 KDWB)/Minneapolis is launching Connect, KHKS-FM (Kiss)/Dallas bows Kiss Nation, and WLDI-FM (WILD)/West Palm Beach is introducing a network called The Wild Space. In June, the company will roll out another five social networks for stations in a variety of formats: CHR/top 40s KIIS-FM (Kiss) Los Angeles and WFLZ-FM (933 FLZ) Tampa, rock KTBZ-FM (The Buzz)/Houston, urban WWPR-FM (Power 105.1)/New York and news/talk KTRH-AM Houston.

Not mentioned in R&R:

You can view Clear Channel’s original social networking experiment for their Oklahoma City cluster here.

It’s a white label service of OneSite.com.

But before you call OneSite, be aware that better solutions to address this opportunity may be just around the corner.

CONTACT MARK RAMSEY

MARK HAS APPEARED ON: 

CONNECT WITH MARK:

  • Black Facebook Icon
  • Black Twitter Icon