Clear Channel goes Social
Here’s more proof that your station is “just the bait” (click for larger view):
The radio gypsy is right again.
Clear Channel has announced their entry into social networking – which is really the entry of social networking into the radio industry.
This is a move I have known about for a long time.
From Radio & Records:
The initiative starts Monday (April 30), with the launch of social networks for seven CHR/top 40 stations across the country: KYLD-FM/(WILD) San Francisco bows The Wild Space, WKSC-FM (Kiss)/Chicago introduces The Mob, WHTZ-FM(Z100)/New York has The Z-Zone, WIHT-FM (Hot 99.5)/Washington has The Hot Spot, KDWB-FM (103.1 KDWB)/Minneapolis is launching Connect, KHKS-FM (Kiss)/Dallas bows Kiss Nation, and WLDI-FM (WILD)/West Palm Beach is introducing a network called The Wild Space. In June, the company will roll out another five social networks for stations in a variety of formats: CHR/top 40s KIIS-FM (Kiss) Los Angeles and WFLZ-FM (933 FLZ) Tampa, rock KTBZ-FM (The Buzz)/Houston, urban WWPR-FM (Power 105.1)/New York and news/talk KTRH-AM Houston.
Not mentioned in R&R:
You can view Clear Channel’s original social networking experiment for their Oklahoma City cluster here.
It’s a white label service of OneSite.com.
But before you call OneSite, be aware that better solutions to address this opportunity may be just around the corner.