CBS fights new media fire with fire

Yes.

New, from CBS Radio:

CBS Radio Station unveils the Player.Play.It media player, which will offer a [way to] group stations together. The player will also feature large space for contextual ads that displays marketers’ slides. It will also feature new internet-only stations, such as archives from New York City classic rock station WNEW. As for the personalization function, users can type in an artists’ name and build a playlist based on automated recommendations. The player will also boast e-commerce links and synchronized banner and audio ads.

Ever since CBS’s acquisition of last.fm, this development has been coming.

Look for CBS’s competitors to step up to the plate.