CBS fights new media fire with fire

Yes.

New, from CBS Radio:

CBS Radio Station unveils the Player.Play.It media player, which will offer a [way to] group stations together. The player will also feature large space for contextual ads that displays marketers’ slides. It will also feature new internet-only stations, such as archives from New York City classic rock station WNEW. As for the personalization function, users can type in an artists’ name and build a playlist based on automated recommendations. The player will also boast e-commerce links and synchronized banner and audio ads.

Ever since CBS’s acquisition of last.fm, this development has been coming.

Look for CBS’s competitors to step up to the plate.

CONTACT MARK RAMSEY

MARK HAS APPEARED ON: 

CONNECT WITH MARK:

  • Black Facebook Icon
  • Black Twitter Icon