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BRAVO for Blogs

It almost seems quaint to discuss the wisdom of having a blog associated with your morning show on your website. I mean, it’s obvious, right?

Well, not if you peruse the vast majority of radio station morning show sites, which are full of dumb-ass photo galleries and largely absent any blog.

Even though a blog keeps bringing people back again and again and pushes them to the place where their presence is most useful: The radio station.

Meanwhile a photo gallery does…uh…nothing.

Anyway, here’s yet another excellent illustration of the creative application of blogs to an entertainment endeavor: The “behind-the-scenes” blogs updated weekly at BRAVO’s “Project Greenlight.”

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