It almost seems quaint to discuss the wisdom of having a blog associated with your morning show on your website. I mean, it’s obvious, right?
Well, not if you peruse the vast majority of radio station morning show sites, which are full of dumb-ass photo galleries and largely absent any blog.
Even though a blog keeps bringing people back again and again and pushes them to the place where their presence is most useful: The radio station.
Meanwhile a photo gallery does…uh…nothing.
Anyway, here’s yet another excellent illustration of the creative application of blogs to an entertainment endeavor: The “behind-the-scenes” blogs updated weekly at BRAVO’s “Project Greenlight.”