I’d like to run this spot for my Mix station, unfortunately it’s a minute and thirteen seconds too long. But that’s the only thing stopping me, I assure you.
There is nothing easier to spoof than a bad testimonial spot. And this spoof is hilarious because, as Homer Simpson would say, “it’s so true!” And like all things that are true, you should read between the lines and see this message: The audience doesn’t buy B.S. testimonials. Authenticity rules, my friends.
And the close from Clear Channel is downright hypnotic!
[From Fred Jacobs and Steve Goldstein]