The company only uses non-toxic, environmentally friendly cleaning products, appealing both to ecologically aware consumers and people with allergies. But there’s more: ZENhome cleaners burn essential oils while cleaning, spray linens with lavendar mist, turn down beds, place organic chocolate bars on pillows, and leave small bowls of potpourri.
Why do I share this with you? What does it have to do with radio?
I know from personal experience that we in radio are much more apt to ask “who has done it before?” rather than “what can make us extraordinary?”
But it’s the extraordinary that stands out, gets attention, and drives passion.
And very little of the hum-drum you find everywhere fits that definition.
So challenge yourself and your team to go beyond what listeners expect – whether or not your peers all over the country are doing it.
The benefits will be substantial.
[Thanks to Springwise for the tip]