Sirius and XM are out to woo Howard Stern, Opie and Anthony, Mancow, etc. etc.
The Satellite Radio express is boarding now. All aboard, radio-listening men. Departing terrestrial Radio everywhere and making stops in XM-land, Sirius-land, and all points North of Radio.
Question: If I’m willing to pay $10 per month for four hours of the Sopranos, then will I be willing to pay $10 per month for 80 hours of Howard Stern?
Radio, will you be giving your audience a going-away party?