Adam is talking about his babe-in-arms, Podcasting, in this article.
All I can say is this: Desktop Publishing didn’t kill the business model of booksellers and Desktop Video hasn’t killed Hollywood. But they have enriched the consumer experience nonetheless.
I think Podcasting is in the same category.
And I certainly don’t see why this tachnology can’t be used by a Radio Station for fun and profit if it can be used by a 12-year-old in his bedroom as a hobby.
Note a key section of this article:
One [Podcaster], Eric Rice, has won sponsorship from Warner Bros. He can now legally play the music of a band Warner Bros wants to push.
That is, Podcasting is being used for promotion. Can’t you smell that $, Radio?