Says management guru Tom Peters:
– Talent is Cool – Talent is attracted to Cool – Talent attracts Talent
Owning talent in our industry on the air requires hiring it.
I’m sick and tired of broadcasters whining that we don’t have the buzz because of newer, “cooler” technologies.
What are we doing to be newer and cooler ourselves?
Talent is cool. Talent can make us cool. Talent will then be attracted to other talent and everyone, listeners included, will be attracted to Radio.