What if your market had one place – one site – where they could conveniently and in a user-friendly way find all the streams for the local radio stations and, at the same time, know just what’s on – right now?
Well, if you live in Boston you have that place right now.
It’s called RadioSherpa, which calls itself “the first real-time guide for radio.”
And it’s the beginning of a new future where third parties corral your streams and package advertising around them. The benefit to you is that more folks experience your stream (including your HD streams). The benefit to them is that they can add “value” to your stream for advertisers and earn revenue in the process.
If you’re saying “why don’t WE do that” then you’re beginning to see the future.