A great revenue-producing idea for Radio

Does your station have a shopping blog?

No, not yet.

A "blog" is what you’re reading now – an online log or diary. A shopping blog, like this one hosted by the trade mag Variety, posts cool shopping deals (in their case high style ones) instead of educational and instructive blurbs like I do.

Needless to say, one presumes the product or service mentioned in the blog pays for inclusion in the blog.

It’s also evident that you can sign up to have these posts emailed to you automatically, thus always staying on top of the best deals, as filtered by the sponsor of the blog.

This is incredibly easy to create and could be a great source of non-spot revenue.

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