Entrepreneur and Biz book author Guy Kawasaki has a new book coming out called “The Art of the Start.”
Here’s the cool part: You and folks like you are invited to submit cover designs for the book. The best candidate wins. Meanwhile, you’ve got the audience competing and buzzing about the cover on a book which isn’t out yet! Brilliant!
So what does it mean to your station?
Suppose you did this with your logo? Or your outdoor? Or your TV spot?
Put the listeners to work. They’ll compete against each other and spread the word.
They have fun, so they win. You get better creative (God knows) and plenty of buzz, so you win.
What are you waiting for?