A fascinating Pew report on Internet usage in the US.

Beware Radio Stations:

– 70% of Americans go online in a typical day – nearly 80% for persons under 50 – More than HALF of Internet users under 30 listen to music online… – …and nearly 30% of them download music files – one out of four respondents have a broadband connection AT HOME

Read the complete report here.

If your station isn’t investing heavily in the strategic use of your online resources you’re missing the boat.

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