Beware Radio Stations:
– 70% of Americans go online in a typical day – nearly 80% for persons under 50 – More than HALF of Internet users under 30 listen to music online… – …and nearly 30% of them download music files – one out of four respondents have a broadband connection AT HOME
Read the complete report here.
If your station isn’t investing heavily in the strategic use of your online resources you’re missing the boat.