One of the reasons why ratings are less important than ever is because accountability – measuring what works – is more important than...

We are so motivated to achieve ratings, we are completely ignorant of the need to grow fans. Is radio in the business of growing fans –...

Making Radio Accountable in One Easy Lesson from Mark Ramsey on Vimeo.

And as this Washington Post story notes, AOL's strategy is based not on connection – but on content. [AOL] has created or bought some of...

One of radio's great problems is its inherently parochial nature. We rightly celebrate increases in revenue year-over-year without...

What IS “Radio” in 2010? Hint: Move the Frame from Mark Ramsey on Vimeo.

More than one radio "industry." There will be the folks who see the world through the lens of 1999. These are the people who see nothing...

Those of you who are thoughtful about radio's future and its many opportunities in a digital world will appreciate this video – it's a...

Tony Hsieh is the CEO of the terrifically successful online shoe and clothing store Zappos. He’s also the author of a brand new book...

What Consumers Pay Attention to is More Important than What They Want from Mark Ramsey on Vimeo.