top of page

Are Ratings Killing Radio?

We are so motivated to achieve ratings, we are completely ignorant of the need to grow fans.

Is radio in the business of growing fans – or even of growing revenue? No. Radio is, sadly, in the business of growing “ratings.”

Have you ever met a “rating”? Me neither.

But I sure have met a lot of fans – or folks who could be fans. What about them?

This video makes my point.


To be clear, this is not a condemnation of the people who create ratings. Those people at Arbitron are giving radio what it’s asking for. They are good people doing the best job they can – I really believe that.

As the saying goes, don’t blame the player.

Blame the game.

1 view0 comments

Comments


bottom of page