1. Understand what consumer problem you solve You’re not simply a radio station full of music that everyone can agree on. You’re a...

She’s Shama Kabani, author of the “everything you wanted to know about social media but were afraid to ask” tell-all The Zen of Social...

Folks pay attention to – and spread – what’s new and unique – what’s novel to them. Want to know what people will share? What’s new and...

When is a book not a book? When it’s an “amplified edition.” That’s what they’re calling this new version of author Ken Follett’s “The...

Here’s another highlight from my recent presentation at Radio Ink’s Convergence conference. In this tidbit I take on the notion that...

Unless you broadcast from a cave, you are familiar with the Internet phenomenon that is the Old Spice Man. Tweets from regular consumers...

Yesterday I ran Part 1 of my conversation with one of the world’s best known social media advisors, Chris Brogan. Check that out and...

Chris Brogan doesn’t do a lot of interviews, and it’s because he is in such strong demand. Chris is a well-known name in digital media...

But what’s the best way for broadcasters to cope with that change and leverage it to their advantage? Pip Coburn knows the answer. Pip...

What do we put on our websites? That continues to be one of the questions I hear the most. And the premise is that whatever we put up...