What do we put on our websites?
That continues to be one of the questions I hear the most.
And the premise is that whatever we put up there is good enough until we figure out what we should put up there, or it’s good enough given our resources, etc.
But at this presentation points out, there are good reasons we should be focused a lot more on content than we are. And there are good reasons to make that content “remarkable,” which – after all, means “worthy of a consumer’s remarks.”
And here’s the thing: It doesn’t necessarily require massive resources. But it does require massive will.
The presentation is from Adam Singer’s Future Buzz blog.