That’s what Ford is arguing. Then again, I am not so sure Ford knows why folks listen to the radio or why they keep listening. After all,...

“Pray and spray” is rarely the most effective form of marketing. How can you target potential station listeners across platforms (mail...

John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is...

Last week I was interviewed for a radio show by an international broadcaster and she asked me one question that has haunted me for days:...

In too many cases, Groupon and various Grouponalikes are destroyers of value. I’m going to tell you why, then explain why I think deals...

That’s the word from newly public Pandora on their first-ever quarterly report. As GigaOm writes: Pandora posted total revenue of $67...

Radio folks talk a lot about the “reach” of radio. And while “reach” isn’t sufficient, it is necessary if your goal is to spread a...

What lesson does Apple’s just-departed Steve Jobs have for broadcasters? As one Appler once told me, “Steve doesn’t think anybody listens...

She’s causing a ton of consternation in radio circles and she’s either unreal or all too real, depending on your point of view. I’m...

“Brands don’t necessarily need more choices, they need more choices that are personally relevant.” That’s from advertising giant John...