Apple says the future of TV is apps – but is it? And… Why is Verizon launching a video service nobody is asking for? It’s episode 27 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for the ubiquity of all things “artisanal,” the 23rd Annual Sports Fan Loyalty Index, MTV’s gangbuster ratings performance for the VMA’s – on Snapchat, and the delightful inappropriateness of Nicki Minaj’s wax figure at Madame Tussauds.

Hint:  It’s not Verizon. A picture is worth more than a thousand words. There’s nothing “hot” about this air. As an industry we need to get our heads around this one critical truth: The torch has been passed.  The baton is no longer in your hand.  You are not in control. You don’t rule the air.  You are merely the custodian for whatever attention the rulers of the air choose to give you. Now and forevermore. #controlpower #radio #hear20 #cellphone #markramsey #verizon #Media