mramsey1Jan 13, 2016The End of Commercial Clutter on Radio?If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the...
mramsey1Dec 14, 2015What if Christmas Music on Radio Isn’t Popular After All?The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating...
mramsey1Dec 4, 2015What YOUR Media Brand Can Learn from TheBlazeWhat lessons can any media brand – even any radio brand – learn from TheBlaze? TheBlaze is Glenn Beck’s innovative, genre-busting, hugely...
mramsey1Nov 30, 2015Forget about Share-of-Ear“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it...