A Dramatic Reinvention of Mobile News/Talk Apps
What if your News/Talk station could have a mobile app that not only replayed your linear over-the-air stream, but also created something new? That is, what if you could personalize the content to the individual consumer – news, traffic, weather? And what if it could be presented in a non-linear stream, unique to every individual? That’s the promise of NewsBeat, a new platform built to give consumers the content they want whenever they want it – not just whenever it happens t