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MARK RAMSEY MEDIA

Radio Survey: To Simulcast Spots or Not to Simulcast Spots

Jan 28, 2015

Radio Survey: To Simulcast Spots or Not to Simulcast Spots

In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by monetizing streams separately with their own spot inventory than by simulcasting those spots with the over-the-air brands. The study was conducted by Mark Ramsey Media by telephone in November and December, 2014 among more than 100 top-50 market radio General Managers, Sales Managers, Digital Executives, and Program Directors. 56% of these managers

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Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue

Jan 20, 2015

Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue

In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic rise in the fraction of their overall revenue that will derive from digital sources. The study was conducted by telephone in November and December, 2014, among more than 100 top-50 market radio General Managers, Sales Managers, Digital Executives, and Program Directors. It’s Mark Ramsey Media’s first annual “Pulse” study that measures attitud

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The NAB has hurt my feelings

Jul 29, 2011

The NAB has hurt my feelings

Evidently the NAB didn’t like my survey about behaviors among folks who have mobile phones and may also have FM built-in, whether they use it or not (and most don’t). Let’s dig into their official late Friday response: While Mark Ramsey argues there is little consumer demand for incorporating radio receivers on cell phones, he bases his glass-half-empty conclusions on a poorly designed survey to fit his own pre-conceived negative opinion. I don’t know, does the question “does

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Do Consumers REALLY want FM chips on Mobile Phones?

Nov 29, 2010

Do Consumers REALLY want FM chips on Mobile Phones?

All other things equal, the best way to assess future behavior is to look to past behavior. That is, rather than ask consumers what they might do tomorrow, ask them what they actually did yesterday. This gives you behavioral data rather than simply attitudinal data, and it allows people to tell you what they actually do rather than what they think you might want to hear. For example, much discussion has swirled around the presumed appetite in the US for FM chips on mobile p

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The Danger to Terrestrial Radio posed by Internet Radio in Cars

Sep 15, 2010

The Danger to Terrestrial Radio posed by Internet Radio in Cars

One third of radio listeners would listen less to local radio if they had easy access to Internet Radio built into their cars. That’s one of the alarming statistics from a recent national study I conducted in conjunction with VIP Research. In the study, which was a national survey of more than 2,000 radio listeners covering 22 markets, I asked this question: If tomorrow you could get Internet access from the dashboard of your car and you could listen to thousands of radio sta

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It’s about Effectiveness, not Platforms

May 24, 2010

It’s about Effectiveness, not Platforms

One of radio's great problems is its inherently parochial nature. We rightly celebrate increases in revenue year-over-year without necessarily recognizing that this growth does not happen in an otherwise static environment. And it is these very transformative changes which are making today's "100-Arbitron-share world" less relevant by the day. The bigger picture is where the advertiser plans to spend their money, regardless of the media involved. In a recent STRATA survey of

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