#survey

Radio Survey: To Simulcast Spots or Not to Simulcast Spots

In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by...

Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue

In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic...

The NAB has hurt my feelings

Evidently the NAB didn’t like my survey about behaviors among folks who have mobile phones and may also have FM built-in, whether they...

Do Consumers REALLY want FM chips on Mobile Phones?

All other things equal, the best way to assess future behavior is to look to past behavior. That is, rather than ask consumers what they...

The Danger to Terrestrial Radio posed by Internet Radio in Cars

One third of radio listeners would listen less to local radio if they had easy access to Internet Radio built into their cars. That’s one...

It’s about Effectiveness, not Platforms

One of radio's great problems is its inherently parochial nature. We rightly celebrate increases in revenue year-over-year without...

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