By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes...

This was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...

In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by...

There’s this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of...

Twitter’s ability to attract a swarm of conversations around particular TV shows means that it can marshal a large audience engaged in a...

What about the far worse ad clutter on good, old-fashioned terrestrial radio? Does the logic of minimizing spots in one place mean spots...

So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and...

The spot load on some radio stations continues to swell.  But how much is too much?  At what point will audiences and advertisers decide...

Talk to many broadcasters and you’ll hear a common refrain:  We wish we could simulcast our on-air spots with our online ones and bundle...

From Radio-Info: TRI has a copy of this email from the Kroger agency – “Hello radio partners, a couple weeks ago I had sent out a request...