mramsey1Mar 22, 20182 Minutes of Spots Per Hour – Radio’s Future?By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes...
mramsey1Jun 21, 2017Audio Advertisers: It’s Time To Make Spots Much ShorterThis was the headline: “Fox adopting YouTube’s Six Second Ad Format.” “This is the first time that a broadcast television company has...
mramsey1Jan 28, 2015Radio Survey: To Simulcast Spots or Not to Simulcast SpotsIn the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by...
mramsey1Mar 12, 2014Hey Pandora, Watch That Commercial LoadThere’s this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of...