#sports

hivio 2016: What’s the Future of ESPN Audio?

If ever there was a brand built on proprietary content, that brand is ESPN. Across all platforms, ESPN Audio offers more than 9,000 hours...

Radio Play-By-Play without Play-By-Play Rights Fees

So let’s say you’re a radio station that attracts a male audience, but when play-by-play airs on another station, BOOM – off go listeners...

Is Streaming Momentum Stuck? Really?

There’s been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the...

And Radio’s Best Chance for the Future is…

If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this...

What ESPN’s Franchise Business Means to You

Why did ESPN acquire Nate Silver and his hugely popular NYT blog FiveThirtyEight.com? Was it just to lay odds on sports events? Or was it...

Radio, It Begins with a Problem…

Why does any consumer behave in the way that she does? It’s because she has a problem and she wants a solution. And the more effective,...

Communicating the FOX Sports TV Way

Recently I was given a slim but potent handbook made for FOX Sports’ TV commentators. It was created by FOX’s David Hill in 2010. Every...

The end of Sports Radio as we know it

Conversation about sports makes great radio because sports is all about sharp, informed opinions. And God knows there is no shortage of...

Is Podcasting Radio’s Enemy?

“We’re trying to make it…easy for people to listen on the radio.” With those words, ESPN 980 erected the equivalent of a pay wall when...

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