Radio: How Do You “Do Local”?
“Live and local” is one of the favorite phrases employed by broadcasters who want to emphasize that, unlike some other media platforms fighting for your attention and your ad dollars, we are here in your local community. But how do you prove that? And why does it matter? In too many cases, being “local” is an address more than an action. But if “local” isn’t an action, “local” has no value. It’s otherwise just a cushy, sweet idea. You can’t just “be local,” you must “do local