6 Reasons Radio Listeners IGNORE Your Morning Show
You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you...
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mramsey1
- Jan 12, 2014
And Radio’s Best Chance for the Future is…
If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this...
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mramsey1
- Nov 2, 2013
Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
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mramsey1
- Nov 28, 2012
Here’s to Failure!
Nobody wants to fail. Yet we inherently know that without taking risks – without risking exactly the failure we fear so much – the big...
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mramsey1
- Feb 22, 2012
Innovation in Radio is Stupid
It was a company district manager in Southern California who first observed the strange beverage that Starbucks’ competitors were...
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mramsey1
- Sep 5, 2011
How Radio can stay “Relevant”
Last week I was interviewed for a radio show by an international broadcaster and she asked me one question that has haunted me for days:...
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