A couple weeks ago he profiled a real, live, in-the-flesh PPM panelist.  And he discovered pretty much what any sentient being in radio...

As more markets convert to electronic measurement, programmers face a conundrum. Minute-by-minute PPM listening data for features, artist...

So here's conventional thinking: PPM measures "real listening" while diaries record (and reward) recall and not "real listening." Not...

Imagine you're around a campfire on a dark and cold night. Is it time to tell a scary tale?  You bet it is. And if it's a tale of ratings...

We are so motivated to achieve ratings, we are completely ignorant of the need to grow fans. Is radio in the business of growing fans –...