Shocker: PPM is Not 100% Accurate!
A couple weeks ago he profiled a real, live, in-the-flesh PPM panelist. Â And he discovered pretty much what any sentient being in radio...
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mramsey1
- Jul 9, 2010
Raise your hand if your PPM ratings are based on one household
As more markets convert to electronic measurement, programmers face a conundrum. Minute-by-minute PPM listening data for features, artist...
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mramsey1
- Jun 12, 2010
Are Diaries better than PPM for Radio?
So here's conventional thinking: PPM measures "real listening" while diaries record (and reward) recall and not "real listening." Not...
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mramsey1
- Jun 10, 2010
PPM Ratings Horror Stories
Imagine you're around a campfire on a dark and cold night. Is it time to tell a scary tale? Â You bet it is. And if it's a tale of ratings...
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mramsey1
- May 28, 2010
Are Ratings Killing Radio?
We are so motivated to achieve ratings, we are completely ignorant of the need to grow fans. Is radio in the business of growing fans –...
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