A friend in Public Radio reached out to me the other day. He was looking for talent. Fresh talent. For a major broadcast client who wanted some original voices that speak to a younger demographic than the one Public Radio (and News/Talk) is most famous for. And I got to thinking…. How many times have I been asked for new “spoken word” talent by commercial broadcasters? Zero. This fellow realizes what most of my commercial peers do not: The new talent is all around us but rar
Podcasts are emerging from the dungeons of iTunes in their own dedicated app. You can get it yourself here. If you’re a podcast fan, immediately all your podcasts populate the app under the “podcasts” tab. Nice – and way overdue. Most interesting is the “Top Stations” tab. Apple seems to be reconceptualizing “shows” or “series” as “stations” (a dumb idea, if you ask me, since that distinction is so deeply embedded). Also interesting is the “swipe” metaphor to move from one
From CultofMac: Apple’s developer release of iOS 6 created an instant mystery: Podcasts are missing from the iTunes app! In fact, references to “Podcasts” are in there. Things have been re-arranged, and podcasts deemphasized. Something is going on.
The rumor and/or speculation is that Apple will spin podcasts out into a separate app (but keep it in the desktop version of iTunes). This prediction is supported both by funny business in the app, and also inside information from
Most broadcasters get the logic for providing audio content online by streaming and on-demand. We focus a lot on streaming because it’s most analogous to what we do on the air, but we don’t focus much on the function of people searching for audio content they want and consuming it on their own timetable. Whether we call this “podcasting” or something else, it doesn’t matter. It remains something that many stations do, but very few do particularly well. Why do so many s