mramsey1Nov 10, 2016hivio 2016: How to Transform Personalities into Digital BrandsEvery high profile brand and personality must now think of themselves as digital brands, but how? Chris Balfe has the answer. He’s a...
mramsey1Nov 17, 2014Radio’s Crisis of PersonalityOne of radio’s greatest advantages relative to competing media are its personalities – or at least that could be an advantage. But a...
mramsey1May 29, 2014Why Do Radio Personalities Exist?It’s not about how little you talk, it’s about how much you say. Granted, the ratings generally show that less talk is better on...
mramsey1Jul 23, 2012Radio Personalities – not Stations – are the “Brands”In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or...