hivio 2016: How to Transform Personalities into Digital Brands
Every high profile brand and personality must now think of themselves as digital brands, but how? Chris Balfe has the answer. He’s a...
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mramsey1
- Nov 17, 2014
Radio’s Crisis of Personality
One of radio’s greatest advantages relative to competing media are its personalities – or at least that could be an advantage. But a...
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mramsey1
- May 29, 2014
Why Do Radio Personalities Exist?
It’s not about how little you talk, it’s about how much you say. Granted, the ratings generally show that less talk is better on...
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mramsey1
- Jul 23, 2012
Radio Personalities – not Stations – are the “Brands”
In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or...
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mramsey1
- Aug 22, 2011
Celebrating Radio’s first “Artificial Intelligence DJ”
She’s causing a ton of consternation in radio circles and she’s either unreal or all too real, depending on your point of view. I’m...
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mramsey1
- Jan 1, 2011
Don’t Force your Personalities to Blog
It’s the lowest hanging fruit of social media best practices: Let’s get our personalities to blog! Yet what I hear over and over is that...
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mramsey1
- Jun 30, 2010
Don’t force your Personalities to be Social Media Wonks
"We want our personality to blog, but he wants more money to do it." Or… "Our personality says he'll blog, but he doesn't." So what...
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