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MARK RAMSEY MEDIA

A Tale of Two Tees

Feb 26, 2015

A Tale of Two Tees

As part of hivio, the audio future festival, I’m producing a free t-shirt for all who attend. My instructions to the designers were to represent the power of audio – the theme of the event. I took the leading ideas and did a poll for folks who were interested in hivio, and that poll had some clear results. This was the winner: And this design was the runner-up. The final decision, of course, was mine. So now I’m going to tell you why I picked the runner-up over the “winner.”

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Will Young People Grow Into the Radio “Habit”?

Mar 4, 2014

Will Young People Grow Into the Radio “Habit”?

I had my ears wide open at the recent Country Radio Seminar, and I overheard some interesting things. One broadcaster told another how he was helping a local school launch their own online radio station, but he was hearing from some of the students that they “don’t see what the big deal is about radio.” Then he bemoaned the fact that his own kids don’t carry radios, preferring instead mobile devices “which won’t work in an emergency.” Another broadcaster asked me a great – an

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Listeners are People First, Format Fans Second

Dec 5, 2013

Listeners are People First, Format Fans Second

Recently I was asked to speak to a group of broadcasters representing one format. “Tell us more about fans of our format,” I was asked. But wait, why limit insights to fans of any one format just because that’s the only format in the room? This is not a research study, after all, it’s a presentation to radio managers whose job is to corral and focus consumer attention long enough to monetize it. I don’t care what format your radio station chooses, your audience is still compr

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