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    Media Unplugged: Is the NFL Overexposed?
    mramsey1
    • Nov 12, 2017

    Media Unplugged: Is the NFL Overexposed?

    Is the NFL overexposed? And… The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea’s “ingenious” pre-roll ad that wastes your time like a short movie. It’s episode 74 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here fo
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    Media Unplugged: Amazon is Promising the NFL what Nobody Else Can
    mramsey1
    • Sep 16, 2017

    Media Unplugged: Amazon is Promising the NFL what Nobody Else Can

    Daniel Craig as James Bond via 007.com Amazon is promising the NFL what nobody else can. And… Apple wants James Bond. Plus, rants and raves about a terrific new promotional app from TV’s The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of “free range trees.” . It’s episode 71 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ug
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    Media Unplugged: Will the Curtain Come Down on Movie Theaters?
    mramsey1
    • Jun 14, 2017

    Media Unplugged: Will the Curtain Come Down on Movie Theaters?

    Will the curtain come down on movie theaters? And… The New York Times can’t save the newspaper industry. Plus, rants and raves about why bad movies fail at the box office: It’s the critics’ fault, of course, the NFL’s peculiar standards on what brands can and can’t advertise during games, and why being a ghost writer for a YouTube star is the hot new career choice. It’s episode 65 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This ep
    2 views0 comments
    Media Unplugged: Amazon Lands NFL Streaming Rights…So What?
    mramsey1
    • Apr 10, 2017

    Media Unplugged: Amazon Lands NFL Streaming Rights…So What?

    Amazon lands NFL streaming rights…So what? And… Should Twitter be charging? Plus, rants and raves about Netflix’s new ratings system, the value of authenticity (or lack thereof) in Pepsi’s aborted new campaign, and more. It’s episode 61 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Sources: htt
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    Media Unplugged: Netflix’s Secret Way to Predict Your Likes
    mramsey1
    • Apr 11, 2016

    Media Unplugged: Netflix’s Secret Way to Predict Your Likes

    Netflix’s Secret Way to Predict Your Likes. And… Twitter Streams NFL Games – that’s GREAT – for the NFL. It’s episode 40 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about how YOU can “hack the media” the Donald Trump way, what it means when 2,000 YouTube channels have more than 1 million subscribers, and a free slogan maker that makes some really heinous taglines. Listen as we go inside media to reveal the ugl
    3 views0 comments
    Radio Play-By-Play without Play-By-Play Rights Fees
    mramsey1
    • Nov 4, 2015

    Radio Play-By-Play without Play-By-Play Rights Fees

    So let’s say you’re a radio station that attracts a male audience, but when play-by-play airs on another station, BOOM – off go listeners from your station to theirs. What do you do when your fans want to hear that play-by-play and they leave your station to hear it? Well, consider this: What if they could get the play-by-play and get it from you – no rights or rights fees necessary? What if they could get the play-by-play and get it from you - no rights or rights fees necess
    2 views0 comments
    Inside Facebook’s Aggressive Move into Video
    mramsey1
    • Jan 7, 2015

    Inside Facebook’s Aggressive Move into Video

    What does Facebook’s aggressive move into video mean for their future? And YouTube’s? Also: It’s a trend – publishers as platforms, where fans make content but publishers make bank. It’s episode 10 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below. And if you’re reading this by email, click here for the audio. For show notes go to the Media Unplugged site.
    1 view0 comments
    Media Unplugged Ep 2 – Big Media Sheds Advertising and the NFL Says “Pay to Play”
    mramsey1
    • Sep 6, 2014

    Media Unplugged Ep 2 – Big Media Sheds Advertising and the NFL Says “Pay to Play”

    This is episode 2 of Media Unplugged, the brand-spanking new podcast created by yours truly and that one-of-a-kind branding authority, consultant, speaker, and author, Tom Asacker. Every other week, Media Unplugged will go behind the big media spin to spell out what’s really happening and what it really means to media, brands, and consumers. This week: Tom and I take on two topics: First, big media brands are relying less and less on advertising for their bread and butter. We
    1 view0 comments
    And Radio’s Best Chance for the Future is…
    mramsey1
    • Jan 13, 2014

    And Radio’s Best Chance for the Future is…

    If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment I talked with Anita to test some of my own theories about radio’s future in the presence of her research. The result is a clear strategy and plan of action. Now the rest is up to you. Click here to listen to my interview: Download Audio Or here for the sharable So
    2 views0 comments
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