“What Else Ya Got?”
Not long ago I was pitching a TV project to a cable network programming head. It wasn’t quite the right fit, evidently, and he told me so. But then he asked a question I hadn’t expected: “What else ya got?” Um, that’s it, I’m afraid! I had one project in mind and that was the one I was pitching. It never even occurred to me to have some kind of ace in the hole – a backup project in the event that my A pitch went down in flames. I think this is a big problem in the radio space