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    Media Unplugged: How To Win The War For Attention
    mramsey1
    • Jan 30, 2017

    Media Unplugged: How To Win The War For Attention

    How to win the war for attention. And… I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what happens when the company that makes checks thinks they can convince millennials to use them. It’s episode 57 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here for the audio. Sam
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    Millennials Say “Out With Blogs, In With Podcasts!”
    mramsey1
    • Sep 25, 2016

    Millennials Say “Out With Blogs, In With Podcasts!”

    Millennials say “out with blogs, in with podcasts!” And… Is TV doomed – thanks to ad blockers? Plus, rants and raves about “lit-bait,” the 4-year-old with the most-viewed YouTube channel in the world, and the final word on whether or not removing naked ladies was a smart move for Playboy magazine. It’s episode 50 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button
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    How Millennials Use Radio, Online Radio, and Podcasting
    mramsey1
    • Jun 28, 2016

    How Millennials Use Radio, Online Radio, and Podcasting

    Millennials are the future, but how do they really use audio platforms: Radio, online radio, podcasting, etc? And how do these platforms fit into their fast-changing lives? We recruited a special panel of Millennials at hivio 2016 so you could hear from 20-somethings themselves, and some of what attendees heard was shocking. When asked if anyone has an actual radio in their home, one panelist compared that idea to owning a laserdisc player! Among the questions these Millennia
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    You’ll Never Guess How Much Music Matters to Millennials!
    mramsey1
    • Oct 17, 2015

    You’ll Never Guess How Much Music Matters to Millennials!

    You’ll never guess how much music matters to Millennials! And… What happens when Stars ARE the Network? It’s episode 29 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Playboy says “goodbye” to nudity, Meryl Streep thinks there aren’t enough female movie critics, and there’s actually something called “Paranormal Date.” Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what’s really happening in media. Listen
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    The Secret to Marketing a Movie – and Will Vessel Crush YouTube?
    mramsey1
    • Apr 30, 2015

    The Secret to Marketing a Movie – and Will Vessel Crush YouTube?

    The secret to marketing movies like brands. And… Will Vessel crush YouTube? It’s episode 18 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on what a Vine superstar has in common with one of the Staples Singers, faulty statistics in determining that millennials are flooding back into movie theaters, Ben Affleck’s Slave-gate coverup, and a great co-promotion between HBO’s Game of Thrones and UBER. Listen as we go i
    1 view0 comments
    Would Today’s Youth Miss Radio if it Went Away?
    mramsey1
    • Dec 4, 2014

    Would Today’s Youth Miss Radio if it Went Away?

    In an article aptly titled “Young People Don’t Care About Newspapers, Old People Don’t Care About Smartphones,” Business Insider quoted an Ofcom study contrasting the responses of persons 16-24 to folks 75 and over. The question? “What media would you miss the most?” And here’s the chart: BI writes: People between the ages of 16 and 24, for example, would not blink an eye if newspapers and magazines went extinct; smartphones are the “must-have” device of the younger generatio
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    What Radio Needs to Know About Millennials
    mramsey1
    • Oct 24, 2014

    What Radio Needs to Know About Millennials

    If you were born in the 80’s or 90’s, you’re in your late teens to early 30’s today. You are also a digital native and quite unlike older folks, including the older folks running the radio business. That explains why these older folks don’t know a lot about you – only what Nielsen tells them – only what radio their PPM devices are exposed to – and not much else. But oh, there’s much more to know. And it’s terribly important for the future of an industry that must maintain its
    1 view0 comments
    Radio’s Tablet Future
    mramsey1
    • Mar 23, 2012

    Radio’s Tablet Future

    To understand the future you have to understand the folks who will populate it, especially those folks coming into demos that matter – and those are the so-called Millennials, the 76 million Americans born between 1978 and 2000 who today are between 12 and 34 or so. Check out these important facts about millennials – especially millennial tablet owners – from Magid Associates: Slightly more than half of all tablet owners are Millennials. Thirty-five percent of adult Millennia
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