How to Monetize Online Radio
I have argued long and hard for online radio as an important piece of radio’s digital portfolio, yet I have been faced with all the usual push-back. From stations that unplug their streams – and get lots of attention from the radio industry for doing so – to stations that turn their stream into a subscriber-only affair and settle for whatever short term gains will arise from that effort. I have even had a major group head tell me outright: “There’s no money to be made in onl