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    hivio 2016: How to Get Your Fans to Share Your Digital Audio
    mramsey1
    • Sep 5, 2016

    hivio 2016: How to Get Your Fans to Share Your Digital Audio

    Recently I was working on a project for a cable TV network involving digital content. They had only one rule: No audio, no way, no how. Why? Mostly because of their belief that of all the digital content elements they could present – text, images, video – the one that is least likely to be shared is audio. And the less the content is shared, the less impact it will have, and the less tune-in potential to their TV content they will see. In TV, as in radio, it’s all about ratin
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