Non-Commercial Christian Radio Had Better Worry About This
I am blessed to do a lot of research work with Christian non-commercial broadcasters. As I travel around the country working with these amazing and passionate folks, I have discovered something unsettling – a trend that, I believe, should concern them a great deal. Here’s what I hear: Over time, the magnitude of giving is steady or rising, but the total number of givers is declining. Also – as my own research shows – the age of the giving audience is not just a little older t