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    Do you Talk to your Listeners?
    mramsey1
    • Apr 24, 2012

    Do you Talk to your Listeners?

    “Will you talk to me?” I mean, one-on-one? It’s my observation that most program directors spend infinitely more time talking to the ratings reports than talking to actual listeners.  Needless to say, this confuses input (listeners) and outcome (ratings). As a practitioner of consumer research, I’m not foolish enough to believe that one conversation with one listener represents a fact, but it does represent a story.  And the sum total of all listener behavior is the sum total
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