Radio: You’re Messing Up on Facebook
Now that I have argued how Facebook has – and will continue to – gradually “un-like” your radio brand by blocking more of your content from the news feeds of fans who “like” your page, it’s time for me to remind you why Facebook is not only a great place for you to invest effort, but one you could do a lot more with. I argued that you should invest more effort in building your own email list – and indeed you should. But is this sufficient? No. Here’s why you still need Facebo