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MARK RAMSEY MEDIA

Media Unplugged: How to Blow Up Podcasting

Aug 12, 2018

Media Unplugged: How to Blow Up Podcasting

Photo by Jan Střecha on Unsplash How to blow up podcasting. And… 9 ways to innovate journalism – and media – online. Plus, rants and raves about Oscar’s new “Popular Film” category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. It’s episode 86 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly tr

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Oh No! Listeners Switch Stations! It’s the End of the World!

Apr 13, 2016

Oh No! Listeners Switch Stations! It’s the End of the World!

So people are freaking out about the new Edison data indicating that consumers – that’s you and me – switch stations 22 times in an average commute. …unless you’re my beautiful wife, in which case you switch stations 2200 times in an average commute. Is that number (the 22) shocking? I don’t know why. Anybody who has ever been in a car has seen this firsthand. I know we want to imagine that no advertiser will ever figure this out, but hey, advertisers know this already. They

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The New Auto Dashboard Isn’t as Scary as Radio Thinks

Sep 29, 2015

The New Auto Dashboard Isn’t as Scary as Radio Thinks

Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio entertainment or information, a chill runs up the spine of every broadcaster, because with such a large fraction of listening, radio seems to stand more to lose than to gain from the expansion of choice. Without question, new choices squeeze existing options. Indeed, given the growing number of distractions available to consumers across every platform –

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FM Chip in Cell Phones means More Radio Listening? Don’t Count on It

Mar 13, 2014

FM Chip in Cell Phones means More Radio Listening? Don’t Count on It

Last week Edison Research released its always excellent “Infinite Dial” study of audio listening habits in the U.S. I’m a big fan of this study, so this post is intended more as observation than critique. I was troubled by only one chart and the headline drawn from that chart, which was widely trumpeted by the trades almost verbatim: “FM Tuner in Cell Phones Could Lead to Increased Listening among AM/FM Listeners.” But is that really what consumers are saying? Or is that just

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TV’s Digital Lessons for Radio

Sep 27, 2012

TV’s Digital Lessons for Radio

So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s all about value, folks. Good or bad, high or low. Period. I think radio buyers can only respond to what’s in front of them, and many of radio’s digital-only doo-dads are not exceptional enough to capture their attention or interest (or the attention and interest of our own audiences). So make better stuff with better ideas and you can sell it better to people who don’t know

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The Future of AM Radio

Apr 15, 2012

The Future of AM Radio

Radio Ink made a classic mistake last week when it celebrated the strength of AM radio by trumpeting the financial success of the top radio brands, many of which happen to be on AM. Why is this a mistake? Because it confuses the band with the brand. AM radio is not what makes stations like WFAN so successful. WFAN is what makes WFAN so successful. Indeed, the trajectory for AM radio in general is not pretty. We generally assume that AM, like FM, is universal simply because

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Is Radio Losing the “War for Attention”?

Apr 12, 2012

Is Radio Losing the “War for Attention”?

Put these pieces together: First, Arbitron/Edison’s Infinite Dial study shows 30% year-over–year growth in the online radio audience (a large number, but not at all surprising to anyone paying close attention). Attention spreading. Second, a small study reported in Ad Age indicated that young consumers switch media 27 times in an hour. “What they are looking for is engaging content, and they dismiss so much stuff,” said Dan Albert, senior VP-media director at Chicago’s MARC

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Arbitron doesn’t like Audience Estimate Comparisons

Dec 19, 2011

Arbitron doesn’t like Audience Estimate Comparisons

Can you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that doesn’t mean Arbitron will like it. Today Arbitron released their “Thoughts on Comparing Audience Estimates,” and while they make some good points, those points don’t tell the whole story. Let’s dive in. Don’t compare the two, says Arbitron because… One to Many vs. Many to One Some Internet music services are using the traditional radio audien

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