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mramsey1
- Aug 26, 2013
Is Radio Serious about the Internet?
And I’m not talking about streaming here. It’s already clear that radio is not necessarily serious about that, or we wouldn’t suffer endless debates about whether or not we should create a business model native to the Internet that leverages all the wonderful advantages of technology to offer up targeting and dimensionality and accountability to clients who desire it and consumers who appreciate it. Yes, we should do all that. No, we should not simply aspire to simulcast our
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mramsey1
- Sep 27, 2012
TV’s Digital Lessons for Radio
So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s all about value, folks. Good or bad, high or low. Period. I think radio buyers can only respond to what’s in front of them, and many of radio’s digital-only doo-dads are not exceptional enough to capture their attention or interest (or the attention and interest of our own audiences). So make better stuff with better ideas and you can sell it better to people who don’t know
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mramsey1
- Sep 16, 2010
Get Rid of your Station’s Website
I was searching for a station online the other day and I encountered a website so appallingly bad I braced myself in case this URL triggered a rupture in the space/time continuum. Granted, lots of companies have bad websites, but this was B-A-D, folks. Now don’t tell me “well, they are probably short-staffed and can’t devote the attention to their site that it requires.” That’s just B.S. If you can’t stand the heat get out of the kitchen. And if you can’t develop a website
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