What does it have to do with your core business? Why should you even bother? We’re stretched too thin. There’s no time. You might think all of these objections would face the folks at NBC News, too. They are, after all, a TV news division and always under the scrutiny of profit-obsessed overlords. Even so, NBC News produced a video of storyteller-extraordinaire and Dateline anchor Keith Morrison doing his characteristically dramatic reading of How The Grinch Stole Christmas.