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MARK RAMSEY MEDIA

TV’s Digital Lessons for Radio

Sep 27, 2012

TV’s Digital Lessons for Radio

So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s all about value, folks. Good or bad, high or low. Period. I think radio buyers can only respond to what’s in front of them, and many of radio’s digital-only doo-dads are not exceptional enough to capture their attention or interest (or the attention and interest of our own audiences). So make better stuff with better ideas and you can sell it better to people who don’t know

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Mediacize This: Radio, Your Clients are Becoming “Media”

Sep 25, 2012

Mediacize This: Radio, Your Clients are Becoming “Media”

One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As our client brands create content via media these brands become media, and as brands become media we have to ask: Where does that leave traditional media brands? Will big brands need radio (or TV or print) when they are their own media and can create their own content? Just today, the New York Times reports on the “mediacizing” of Oreo, a Times

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Apple wants to Erase your Radio Spots

Aug 21, 2012

Apple wants to Erase your Radio Spots

Another day, another technology-driven way to undo advertising. Forget the fact that advertising is what pays for most of the content we enjoy on TV or radio. Apple was just granted a patent for technology that would allow users to switch seamlessly to their own audio or video files once ads started playing on their TV or radio stations. I don’t know how this could affect listening to radio on traditional radios (still the way most folks get their radio) – it would certainly

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Is it Time to Stop “Owning a Word”?

Jul 25, 2012

Is it Time to Stop “Owning a Word”?

Back in the day, Ries & Trout Own one, they advised. Just one. This played well with a broadcasting audience for obvious reasons – we were and largely are in the audio business, and messaging in that business continues to be driven by words (I happen to think it should be driven more by sounds, but that’s a topic for another post). CUT TO: PRESENT DAY Ries & Trout begat Ries & Ries, helmed by Al Ries’s daughter Laura. And Laura’s new book, Visual Hammer Her pitch: Al and I

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