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    AM Radio: With Friends Like This…
    mramsey1
    • Sep 27, 2017

    AM Radio: With Friends Like This…

    Everybody loves AM radio, right? Everybody needs AM radio, right? Hmm. Maybe not. Imagine a world where a new auto model dispenses with AM radio, but even so experiences blockbuster consumer demand. Of course, I’m talking about Elon Musk’s forthcoming Tesla Model 3: Elon Musk, during a conference call hosted by Goldman Sachs a few days ago, articulated that annual demand for the Model 3 could eventually surpass 700,000 units. As a point of reference, the cumulative number of
    3 views0 comments
    Christian Music Radio: 10 Secrets of Success Revealed
    mramsey1
    • Sep 11, 2015

    Christian Music Radio: 10 Secrets of Success Revealed

    Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc? Then what if you correlate all that data with ratings outcomes? This gives you the ability to see what best practices – what “secrets of success” – characterize the highest-ra
    9 views0 comments
    See you at NAB and NMX
    mramsey1
    • Apr 11, 2015

    See you at NAB and NMX

    This week I’m pleased to be a featured speaker at NMX, which is concurrent with the NAB in Las Vegas. If you’re in town for either event, I invite you to come to my session, 7 Radio Lessons that can Transform Your Podcast. It’s on Tuesday, April 15 at 2pm. And if you’d like to connect to talk business, please reach out to me. I’ll be there through Wednesday, midday. #speaker #7radiolessons #newmedia #radio #podcast #2015 #markramsey #lasvegas #nmx #radioindustry #nab #broadca
    2 views0 comments
    How Broadcasters Can Monetize Their Mobile Apps
    mramsey1
    • Sep 17, 2014

    How Broadcasters Can Monetize Their Mobile Apps

    I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so can your radio. What else can they do? What about your app is so essential, so engaging, such an important complement to the over-the-air and streaming experience that it demands not only that I download it, but that I also use it on a regular basis? That’s why I like the Clip Interactive platform so much (I have featured them before in this
    1 view0 comments
    Is Social Media for Conversation – or for Broadcasting?
    mramsey1
    • Nov 7, 2012

    Is Social Media for Conversation – or for Broadcasting?

    “Social media is for conversations, not broadcasting.” That’s a common bromide among social media gurus.  But is it true? This matters to traditional broadcasters, because so much of what we do is built for broadcasting – it’s built for “one-to-many.”  Should we shoot for more conversation or more distribution? Hubspot’s Dan Zarella took a closer look at this question: For blogs, “conversation” means “comments.”  But Zarella found no significant correlation between the number
    2 views0 comments
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