Millennials say “out with blogs, in with podcasts!” And… Is TV doomed – thanks to ad blockers? Plus, rants and raves about “lit-bait,” the 4-year-old with the most-viewed YouTube channel in the world, and the final word on whether or not removing naked ladies was a smart move for Playboy magazine. It’s episode 50 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button

Earlier this week I argued that DJ blogs often are a waste of time and effort. Today I’m going to share a few thoughts on how to make them better. 1. You don’t need a DJ blog There is no requirement that your digital platform include a DJ blog. Just because you can doesn’t mean you should. And just because many of the stations around you are producing a waste of bits and bytes doesn’t mean you should follow suit. So first of all, ease up. 2. You do need a digital strategy Do

Does your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources – especially on music-oriented stations: 1. A blog requires a strong point of view, and many DJ’s don’t have one In fact, in many cases a strong point of view may be exactly not what management wants on display on the station site – or on the air, for that matter. The simple fact that you anchor a radio daypart doesn’t necessarily mean you have a

It has been a day of dazzling conversations for me on behalf of one non-radio client. From emails and conversations with movie studios, a TV network, major entertainment blogs, and even a Hangout with the folks at Google, it’s all about drumming up action surrounding an event – a piece of content. It’s a reminder that stars align around worthy content – worthy ideas made real. Activity and ideas and passion and interest are attracted to activity and ideas and passion and inte

“Social media is for conversations, not broadcasting.” That’s a common bromide among social media gurus.  But is it true? This matters to traditional broadcasters, because so much of what we do is built for broadcasting – it’s built for “one-to-many.”  Should we shoot for more conversation or more distribution? Hubspot’s Dan Zarella took a closer look at this question: For blogs, “conversation” means “comments.”  But Zarella found no significant correlation between the number