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mramsey1
- Jan 9, 2014
5 Ways to Make a Better Radio Blog
Earlier this week I argued that DJ blogs often are a waste of time and effort. Today I’m going to share a few thoughts on how to make them better. 1. You don’t need a DJ blog There is no requirement that your digital platform include a DJ blog. Just because you can doesn’t mean you should. And just because many of the stations around you are producing a waste of bits and bytes doesn’t mean you should follow suit. So first of all, ease up. 2. You do need a digital strategy Do
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mramsey1
- Jan 6, 2014
7 Reasons Why Your DJ Blog is a Waste of Time
Does your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources – especially on music-oriented stations: 1. A blog requires a strong point of view, and many DJ’s don’t have one In fact, in many cases a strong point of view may be exactly not what management wants on display on the station site – or on the air, for that matter. The simple fact that you anchor a radio daypart doesn’t necessarily mean you have a
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mramsey1
- Dec 10, 2012
After that Radio Job….
It has been a day of dazzling conversations for me on behalf of one non-radio client. From emails and conversations with movie studios, a TV network, major entertainment blogs, and even a Hangout with the folks at Google, it’s all about drumming up action surrounding an event – a piece of content. It’s a reminder that stars align around worthy content – worthy ideas made real. Activity and ideas and passion and interest are attracted to activity and ideas and passion and inte
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mramsey1
- Nov 7, 2012
Is Social Media for Conversation – or for Broadcasting?
“Social media is for conversations, not broadcasting.” That’s a common bromide among social media gurus. But is it true? This matters to traditional broadcasters, because so much of what we do is built for broadcasting – it’s built for “one-to-many.” Should we shoot for more conversation or more distribution? Hubspot’s Dan Zarella took a closer look at this question: For blogs, “conversation” means “comments.” But Zarella found no significant correlation between the number
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