Not a week goes by that some broadcaster doesn’t bemoan radio’s unfortunate “nationalization” and the urgent need for radio brands to get back to what they are presumed to do best: Be local. This is a mistake. But where does this obsession with “local” come from? It’s not from the FCC license, which requires that broadcasters operate in “the public interest, convenience, and necessity.” Responsiveness to local communities and local content is one of the issues wrapped up in t

Steve Jones is the VP of Programming for Newcap Radio, one of Canada’s largest radio groups. He’s also the author of a new book called Brand Like A Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous website) and this book teaches how any brand can learn the lessons of rock superstars to make those brands more effective. I talked with Steve about the book and how we can turn these lessons back home towards radio.  Watch this video of our conversation: P