Two things separate the way online radio works in the US from the way it tends to work internationally. First, there’s far more cooperation between the interested parties abroad. And when people work together on common goals, common incentives, common platforms, they are more likely to achieve results. Broadcasters in the US need to recognize that the online radio marketplace is not an extension of the radio platform – it’s an all new platform.  And new platforms grow because

Right now, some sticky AFTRA rules preclude this for the most part. If we’re lucky, the thinking goes, the stream will add to the over-the-air credit and we’ll be rewarded with a bounty at ratings time. This thinking is not only wrong, it’s short-sighted and hazardous. The odds are very much against any more than a chance tick in the Arbitron ratings thanks to the stream.  Besides, if our philosophy is to use simulcasts to spiff our ratings, then why not open a hundred stream

This is the first of a two-part conversation with AndoMedia Group’s COO Paul Krasinski about the state of and prospects for online radio. Ando is, of course, a company at the heart of the online radio universe – from metrics to ad insertion to enabling the capability to stream in the first place.  No company is closer to the success stories and lessons for improvement than Ando. Paul and I covered six key ways publishers (e.g., broadcasters) can enhance the power of their onl