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mramsey1
- Sep 10, 2010
Simulcast your Spots on Radio and Online? Don’t.
Right now, some sticky AFTRA rules preclude this for the most part. If we’re lucky, the thinking goes, the stream will add to the over-the-air credit and we’ll be rewarded with a bounty at ratings time. This thinking is not only wrong, it’s short-sighted and hazardous. The odds are very much against any more than a chance tick in the Arbitron ratings thanks to the stream. Besides, if our philosophy is to use simulcasts to spiff our ratings, then why not open a hundred stream
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mramsey1
- Aug 31, 2010
6 Steps to Dramatically Improve and Profit from Online Radio
This is the first of a two-part conversation with AndoMedia Group’s COO Paul Krasinski about the state of and prospects for online radio. Ando is, of course, a company at the heart of the online radio universe – from metrics to ad insertion to enabling the capability to stream in the first place. No company is closer to the success stories and lessons for improvement than Ando. Paul and I covered six key ways publishers (e.g., broadcasters) can enhance the power of their onl
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