Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on...

Since then we have relied on bowing our new brands with stunts: Events or circumstances designed to garner attention and trial that give...

Are you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No...

So I’m talking to a digital solutions provider who has created a platform featuring new value for consumers as part of a radio station’s...

A few days ago ABC announced that they would begin live streaming content in two major markets with more to follow on a new app called...

So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and...

Mike Agovino is COO of Triton Digital, the company at the leading edge of audio’s digital transformation and monetization. The digital...

I was struck by the following exchange about radio’s relevance – or lack thereof – from Radio Ink: Entercom CEO David Field got the hair...

The spot load on some radio stations continues to swell.  But how much is too much?  At what point will audiences and advertisers decide...

We are witnessing the dawn of a new age:  The rise of radio as a feature. That means “radio” isn’t simply a media category run by media...

And so the critically important fight over music rights fees wears on. Pandora lobbies in favor of the Internet Radio Fairness Act now...

So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s all about value, folks. Good or...

One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As...

Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to...

Another day, another technology-driven way to undo advertising.  Forget the fact that advertising is what pays for most of the content we...

There’s this assumption in digital-land that everybody wants to “engage.”  That “engagement” is the ultimate goal of all digital...

Back in the day, Ries & Trout Own one, they advised.  Just one. This played well with a broadcasting audience for obvious reasons – we...

Recently I heard a story of a station in a large market whose ratings have skyrocketed recently.  What sort of genius programming is...

This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman...

This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the...