What’s Your Sign?
Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on...
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mramsey1
- Sep 4, 2013
The Hunger Games You Are Not, Radio
Since then we have relied on bowing our new brands with stunts: Events or circumstances designed to garner attention and trial that give...
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mramsey1
- Jul 11, 2013
Once Upon a Time in the Land of PPM
Are you sick of this yet? PPM market. After many months of consistent and strong ratings performance, things nosedive. All at once. No...
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mramsey1
- May 21, 2013
Radio: Pretend your Customers are Fans, not Advertisers
So I’m talking to a digital solutions provider who has created a platform featuring new value for consumers as part of a radio station’s...
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mramsey1
- May 15, 2013
What Radio can learn from ABC TV
A few days ago ABC announced that they would begin live streaming content in two major markets with more to follow on a new app called...
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mramsey1
- Apr 25, 2013
Simulcasting Radio Spots Online? Open your Checkbook
So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and...
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mramsey1
- Feb 10, 2013
The Game-Changing Revenue Opportunities for Online Radio
Mike Agovino is COO of Triton Digital, the company at the leading edge of audio’s digital transformation and monetization. The digital...
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mramsey1
- Nov 8, 2012
Is Radio “Relevant”?
I was struck by the following exchange about radio’s relevance – or lack thereof – from Radio Ink: Entercom CEO David Field got the hair...
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mramsey1
- Oct 24, 2012
Beware the “Commercial Cliff”
The spot load on some radio stations continues to swell. But how much is too much? At what point will audiences and advertisers decide...
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mramsey1
- Oct 17, 2012
The Rise of “Radio as a Feature”
We are witnessing the dawn of a new age: The rise of radio as a feature. That means “radio” isn’t simply a media category run by media...
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mramsey1
- Oct 3, 2012
What Happened to Music FIRST?
And so the critically important fight over music rights fees wears on. Pandora lobbies in favor of the Internet Radio Fairness Act now...
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mramsey1
- Sep 26, 2012
TV’s Digital Lessons for Radio
So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s all about value, folks. Good or...
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mramsey1
- Sep 25, 2012
Mediacize This: Radio, Your Clients are Becoming “Media”
One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As...
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mramsey1
- Aug 22, 2012
Gamification can Transform Radio’s Digital Platforms
Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to...
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mramsey1
- Aug 21, 2012
Apple wants to Erase your Radio Spots
Another day, another technology-driven way to undo advertising. Forget the fact that advertising is what pays for most of the content we...
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mramsey1
- Aug 20, 2012
What if Listeners Don’t Want to “Engage” with your Radio Brands?
There’s this assumption in digital-land that everybody wants to “engage.” That “engagement” is the ultimate goal of all digital...
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mramsey1
- Jul 25, 2012
Is it Time to Stop “Owning a Word”?
Back in the day, Ries & Trout Own one, they advised. Just one. This played well with a broadcasting audience for obvious reasons – we...
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mramsey1
- Jul 2, 2012
PPM and Agency: Crack meet Addict
Recently I heard a story of a station in a large market whose ratings have skyrocketed recently. What sort of genius programming is...
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mramsey1
- Jun 20, 2012
Razorfish’s Clark Kokich – Radio must “Do or Die” – Part 2
This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman...
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mramsey1
- Jun 19, 2012
Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1
This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the...
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