Simulcasting Radio Spots Online? Open your Checkbook
So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and the consumers who expect something relevant there? Or simulcasting the same spots you run on-air online? Well we can argue about which is better from a strategic standpoint (I certainly have made my opinion known), but we can no longer argue that there aren’t extra, unanticipated costs to simulcasting. Contrary to the wishful thinking among