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    Simulcasting Radio Spots Online? Open your Checkbook
    mramsey1
    • Apr 25, 2013

    Simulcasting Radio Spots Online? Open your Checkbook

    So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and the consumers who expect something relevant there? Or simulcasting the same spots you run on-air online? Well we can argue about which is better from a strategic standpoint (I certainly have made my opinion known), but we can no longer argue that there aren’t extra, unanticipated costs to simulcasting. Contrary to the wishful thinking among
    1 view0 comments
    Is there a Business Model for Streaming?
    mramsey1
    • Feb 12, 2013

    Is there a Business Model for Streaming?

    Mike Agovino is COO of Triton Digital, the company at the leading edge of audio’s digital transformation and monetization. The digital audio space is changing fast, as is its relationship to advertisers. And nobody is closer to the action than Triton. So what’s new? And what does that mean for broadcasters in particular? This is the last of a two-part conversation. In Part 1 yesterday, we focused on what’s new in the digital audio monetization space and what that means for b
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    Don’t Simulcast your On-Air and Online Radio Spots
    mramsey1
    • Feb 21, 2012

    Don’t Simulcast your On-Air and Online Radio Spots

    Talk to many broadcasters and you’ll hear a common refrain:  We wish we could simulcast our on-air spots with our online ones and bundle those impressions in one Arbitron number. Well, be careful what you wish for. AFTRA rules get in the way of simulcasting these spots on-air and online in the US, but in the UK there is no such restriction and broadcasters are free to simulcast spots or split them as they wish.  Historically, most have simulcasted. But now that is beginning t
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    Why Simulcasting Ads on Radio Streams is Dumb
    mramsey1
    • Nov 1, 2011

    Why Simulcasting Ads on Radio Streams is Dumb

    Yesterday I talked with a broadcaster who is considering simulcasting their over-the-air stations with their online streams, including ads. Is this a big middle finger to AFTRA rules which (for now at least) discourage such actions?  You bet it is. They are not alone.  The radio industry’s dirty little secret is that many broadcasters are matching their on-air content to their streams, including ads, even as their competitors comply with the rules and “play fair.” So why are
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