Simulcasting Radio Spots Online? Open your Checkbook
So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and...
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mramsey1
- Feb 11, 2013
Is there a Business Model for Streaming?
Mike Agovino is COO of Triton Digital, the company at the leading edge of audio’s digital transformation and monetization. The digital...
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mramsey1
- Feb 20, 2012
Don’t Simulcast your On-Air and Online Radio Spots
Talk to many broadcasters and you’ll hear a common refrain: We wish we could simulcast our on-air spots with our online ones and bundle...
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mramsey1
- Oct 31, 2011
Why Simulcasting Ads on Radio Streams is Dumb
Yesterday I talked with a broadcaster who is considering simulcasting their over-the-air stations with their online streams, including...
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