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mramsey1
Apr 25, 2013
Simulcasting Radio Spots Online? Open your Checkbook
So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and...
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mramsey1
Feb 11, 2013
Is there a Business Model for Streaming?
Mike Agovino is COO of Triton Digital, the company at the leading edge of audio’s digital transformation and monetization. The digital...
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mramsey1
Feb 20, 2012
Don’t Simulcast your On-Air and Online Radio Spots
Talk to many broadcasters and you’ll hear a common refrain:  We wish we could simulcast our on-air spots with our online ones and bundle...
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mramsey1
Oct 31, 2011
Why Simulcasting Ads on Radio Streams is Dumb
Yesterday I talked with a broadcaster who is considering simulcasting their over-the-air stations with their online streams, including...
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