01/30

Media Unplugged: Inside the Epic Battle for Media’s Future

Inside the Epic Battle for Media’s Future. And... How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak (?), the "shocking" finding that women over 50 don't believe your ads, and more. It’s episode 78 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at … [Read more...]

01/23

Did Smart Speakers Affect Radio Listening in 2017?

There's lots of talk about the impact of smart speakers like Amazon's Echo on usage for radio. Indeed, last year alone, some 25 million of these devices were sold, 11 million in the holiday quarter alone. The appeal to broadcasters is obvious: A device that's all about listening - and it's being embraced by millions of American households who quite possibly don't own radios at home and thus are less likely to listen to them. What if we could return the radio to the living room in the form of Amazon Echo or Google Home? What would that do to radio listening? I thought I would put that … [Read more...]

01/14

Media Unplugged: The REAL Story Behind TV’s Transformation

The REAL story behind TV's transformation. And... Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in the Box's effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about what they should see than movie critics. It’s episode 77 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button … [Read more...]

01/07

The Dangers of Social Media for Radio

Will social media mentions lead to radio tune-in? Will likes and shares and comments lead to ratings? That's your hope, of course. Because we all know that no commercial broadcaster would devote an iota of effort to social media if he or she didn't believe there was some translation - no matter how indirect - to ratings. The same could be said of movies, right? Why promote your movie across social media unless it leads to box office results? Check out what filmmaker Steven Soderbergh discovered when he went all in with his marketing budget on social media (courtesy Recode Media) for … [Read more...]

12/20

Media Unplugged: Disney Wants Fox: Now What?

Disney wants Fox...Now what? And... What consumers REALLY want from brands. And... Consumers are running away from advertising in droves. Plus, rants and raves about Netflix's personalization not just of recommendations but even artwork images, James Franco's terrific movie, The Disaster Artist, and more. It’s episode 76 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and … [Read more...]

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