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06/16

The Power of Audio – Mark Ramsey @hivio 2015

We live in a video world, don't we? A world where pictures are worth a thousand words and are therefore a thousand times more powerful, right? Not always. Sometimes the power of audio can be amazing, and the intimacy and impact of audio on listeners and on consumers can be monumental. Hence my opening presentation at the recently wrapped hivio 2015, the audio future festival. The title was "The Power of Audio." It's more than a love story to audio and to those who make it and appreciate it. If you have ever had a client question the value of audio as an ad medium, this is the … [Read more...]

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06/13

What Apple Music’s Streaming Radio Station REALLY Means

In part one of the slicing of Apple Music, I looked at the all-you-can-eat streaming service itself. Today, in part two, I go inside the strategy behind Apple Music's streaming radio station, Beats 1. What is Beats 1? It is "Apple's first 24/7 worldwide radio station." Special? Innovative? No (and does Zane really not have his own board op?). That's despite the hyperbolic and breathless reception this initiative is getting by some tech-heads who should know better. Take MacWorld, for example: What’s really neat is that every user around the world will hear the same content at the … [Read more...]

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06/09

Slicing Apple Music – Part 1: Will It Kill Spotify?

As is now widely known, Apple Music is comprised of three key elements: iTunes - but on demand and in the cloud (a la Spotify), a worldwide radio station, and a social network that connects fans to artists and their content in whatever flavor it exists. I'm going to analyze each of these pegs in Apple Music's new stool. One at a time. Today, the on-demand piece. When Apple introduced the iTunes store in 2003, there was no elegant (let alone legal) ecosystem for getting the songs you want online whenever you wanted them. It was truly the Wild West, outlaws and all. Cut to 2015.... A … [Read more...]

hivioday2_large
06/08

Missed hivio 2015? Watch it here for FREE

Did you miss the live stream of hivio 2015, the audio future festival? It has been viewed more than 2,000 times to date! See what you missed! But note: The full live stream is archived for a limited time only. So watch soon! I was overwhelmed by the number of people who remarked that nowhere else could they be at an event where so many diverse people from across the audio space gathered in one place. Thanks to everyone who attended hivio! If you're reading this by email and not seeing the video, click here to watch. Here's the live stream from Day 1, where you can see: Mark … [Read more...]

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06/04

hivio is LIVE Thursday and Friday – WATCH for FREE

hivio, the audio future festival, is LIVE THURSDAY and FRIDAY! You can watch it for FREE! Radio, online radio, podcasting, agencies, social media, brands, talent, and voices from transmedia brands like TV Guide and TheBlaze and a special appearance by Marilu Henner. It's all happening at hivio. We're live on Thursday, from 1 - 5pm PT and Friday from 9am - 1pm PT. Join us as we take the stage at the legendary Hollywood Improv. Just click the image below and click "add to calendar" or watch us live in real time. There you can also see the full lineup and what time everything is … [Read more...]

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