07/18

Media Unplugged: Pandora’s Prospects – Gloomy

Pandora's prospects: Gloomy. And... Can simple-priced generics topple your favorite brands? Plus, rants and raves about the role of desire in every decision you make, and why it's time to stop making "an IMDB for podcasts." It’s episode 67 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. Or Google … [Read more...]

07/10

Inside Psycho Is One Of The “50 Best” Podcast Episodes of the Year

Indiewire is one of the leading trade publications in the movies/tv space, and they just named one episode from my Wondery podcast Inside Psycho as one of the 50 best of the year (so far). It's #10 on the list, and I couldn't be prouder. Here's their writeup: We’ve sung the praises of Mark Ramsey’s six part Wondery series about the origins of the Alfred Hitchcock movie “Psycho.” It’s worth repeating again how fully and eerily this opening episode places any listener in the psyche of a serial killer. The history of Ed Gein is told through a fragmented mixture of first-hand testimony, … [Read more...]

06/29

“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”

Gordon Borrell has issued his latest report benchmarking local media's digital revenues. Required reading for anyone in the local media business. Yesterday I published a transcript of Part 1 and the full video interview. Today, Part 2: Whereas the emphasis in the radio industry seems to be "let's communicate the value of the Nielsen numbers, let's make the Nielsen numbers as accurate as they can be," you're suggesting that there's way too much dependence on Nielsen and the traditional revenue driven by it. Oh, absolutely, and it worries me. I think the agencies still certainly look at … [Read more...]

06/28

“Radio is Shrinking, Give the Advertisers What They Want”

Gordon Borrell has issued his latest report benchmarking local media's digital revenues, and it's another eye-opener. Here's my full conversation with Gordon about this report, the consequences for the radio industry, and what radio can learn from it. Part 1 publishes today, Part 2 tomorrow. What's the biggest way this report is different from your previous reports? I think after 15 years, basically, of doing these reports, you really either see a pattern or you're stupid. And the pattern is that the gorge between those who get it and those who don't. We see a gorge widening … [Read more...]

06/26

Media Unplugged: Should You Buy Followers and Likes on Social Media?

Should you buy followers and likes on social media? And... How to profit from the spoils of streaming? Just ask The Weeknd. Plus, rants and raves about the couple who learns to survive without food (?) and a long-overdue update on news from wax museums around the world. It sounds better than it looks, folks. Just like the idea of a wax museum itself. It’s episode 66 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate … [Read more...]

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