03/05

Media Unplugged: Here’s what YouTube TV REALLY Means

Here's what YouTube TV really means... And... Is Martin Scorcese too risky for Hollywood? Fugetaboutit! Plus, movie theaters are really in the SEAT business, and the limits of asking your friends to try a podcast (#trypod is well-meaning, but will it be enough?). It’s episode 59 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do … [Read more...]

03/04

Secret Project Revealed on March 10

For several months I have been working with a talented collaborator and a major publisher on a secret project. And on Friday, March 10, you'll see - and hear - about it first. This project is built for audiences, not for broadcasters. But it's very special, and I think you'll like it. It's a unique project - in many ways the first of its kind, and I'm extraordinarily proud of it. Check back on Friday, March 10, won't you? … [Read more...]

02/20

It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can't skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said... We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers. This change will not affect shorter ads - the 20-second videos and six-second bumpers will continue as before. But they are, by definition, shorter. Obviously, radio is no stranger to shorter … [Read more...]

02/19

Media Unplugged: Apple Says Fake News Is “Killing People’s Minds” – Really?

Apple says fake news is "killing people's minds" - really? And... Publishing platform Medium crashes - and idealism burns. Plus, rants and raves about Oscar-nominated screenwriters sharing some hilarious studio notes, and more. It’s episode 58 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. Or Google … [Read more...]

02/08

Radio’s Lost Podcasting Opportunity

When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates to their own content. But there's another way to see podcasting strategy, one that is right in front of your ears. I have a secret podcast project (B2C, not B2B) launching this spring (it's gonna be killer), and that has given me the chance to chat up some of the key figures in the "business of podcasting" space. I encouraged one to reach out to radio stations to pitch the idea that they should run his podcasts on their radio stations. It's all audio, … [Read more...]

* = required field