12/21

Facebook Live Audio – So What?

Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called "Live Audio." "Should you be worried?" asks Radio Ink (which should be in a position to answer that question rather than ask it). First, let's acknowledge the utter inevitability of this announcement. Facebook's job is to extract dollars from potential advertisers who value the platform's virtually infinite and addressable audience and want to reach them in every possible channel. To ignore audio would be leaving money on the table. And that's not Facebook's … [Read more...]

12/12

Media Unplugged: The Best Marketer of the Year – Your Fans!

Will ad-blocking save the advertising industry? And... The best marketer of the year? Your fans! Plus, rants and raves about the app that fixes your complexion so you don't have to, the history of the Christmas tree, and how one business guru needs a dose of his own medicine. It’s episode 55 - the final chapter of the year - of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and … [Read more...]

12/08

hivio 2016 – Jesse Thorn on Leveraging Podcasting and Radio

What can the audio space - radio, online radio, and podcasters, learn from Jesse Thorn? Jesse is the host and producer of some very popular radio shows and podcasts, Bullseye and Jordan, Jesse, Go!, and the co-host and producer of Judge John Hodgman and the proprietor of MaximumFun.org. He founded the show that became Bullseye way back in 2000. In 2007, the show began to be distributed by Public Radio International, making Jesse the youngest national host in public radio history. Since 2013 Bullseye has been distributed by NPR and currently airs on more than seventy public radio stations … [Read more...]

12/07

The Biggest Problem with Podcasting is…

Everyone's abuzz about podcasting! Well, kind of. Maybe not everyone. You've probably seen the 2016 stats: According to Edison, 21% of Americans ages 12 and up have listened to a podcast in the past month. That's followed by this spin on trends: "That is up from 17% in 2015. Monthly podcast listenership has increased 75% since 2013." Everyone deserves a high-five, right? Those numbers are huge! But wait a minute. I think folks in the audio space are missing the bigger story: Only 21% of us have listened to even one podcast in the past month. Consider that there are 47 … [Read more...]

12/02

And the Future of Radio is…

I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of radio” – listeners don’t. Indifference to what listeners really care about is why Clear Channel didn’t acquire Pandora when it was bargain-priced. It’s why there are many podcasts that sound like radio shows and enjoy radio-sized audiences but have never played on a radio station. The issue isn’t about the “future of radio” per se, but rather about the “future of how people want to consume audio”, “the future of what people want to consume,” and – … [Read more...]

* = required field