This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about his new book, The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe. Watch the complete Q&A here, or skip to Part 2 of the abbreviated transcript below. If consumer desire precedes interest, how does the marketer effectively tap in to those…
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“You Can’t Create Desire through Advertising” – Q&A with Tom Asacker, Part 1
Tom Asacker is an advisor to major brands like Procter & Gamble, UPS, and G.E. and the author of many thoughtful and incisive books on branding and marketing. He is one of the brightest minds in any business, and his latest book is his best yet: The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe. Watch the complete Q&A or skip to Part 1 of the abbreviated transcript below.…
More »Radio’s Biggest Problem: Leadership
Relevance is a funny thing. Many of radio’s leaders will argue radio’s relevance is proved by its widespread consumer usage. Hogwash. Usage is a temporal thing. It is a byproduct of relevance but it is not relevance. Relevance is relevance. And long-lived goods and services which are not as relevant to me and my life as newer goods and services will be disrupted and displaced by those newer goods and services over time. So never take refuge in being popular.…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
