mediaunpluggedbloglarge
09/06

Media Unplugged Ep 2 – Big Media Sheds Advertising and the NFL Says “Pay to Play”

This is episode 2 of Media Unplugged, the brand-spanking new podcast created by yours truly and that one-of-a-kind branding authority, consultant, speaker, and author, Tom Asacker. Every other week, Media Unplugged will go behind the big media spin to spell out what's really happening and what it really means to media, brands, and consumers. This week: Tom and I take on two topics: First, big media brands are relying less and less on advertising for their bread and butter. We deep-dive into this and spell out what it means for media brands like yours. Second, the NFL will … [Read more...]

robgreenleelarge
09/04

The Booming Business of Podcasting – PodcastOne’s Rob Greenlee

Just how big is podcasting, and how are consumers and advertisers embracing the platform? That was the topic I covered with PodcastOne's Rob Greenlee in this spectacular conversation from hivio, the audio future festival. At about the halfway point, we're joined by "Randall," the hilarious YouTube icon famous for "badass" honey badger videos (Randall had a podcast running on PodcastOne at the time). Rob answers these and other questions: Just how popular are podcasts? There are a zillion podcasts and lots of ways to consume them. Where does PodcastOne fit in? Metrics – Where are … [Read more...]

people-don't-large
09/03

People Don’t Fall In Love With Distribution Channels…

...they fall in love with content. It's not often I make a post that is purely an image, but I thought I'd make a tiny - and meaningful - exception today. Enjoy. … [Read more...]

hurricanelarge
09/02

How Important is Radio in an Emergency?

It's virtually taken on faith in the radio industry: This idea that when all other technologies fail, there's still radio in an emergency. But open your eyes and you'll see that radio's role in emergencies is under threat, thanks to technology. Sure, there are times when all the power goes out, but in those times our technology is powered by batteries. Take the recent Napa earthquake as an example. From CBS San Francisco: Power outages were mostly irrelevant when it came to hampering communication, as cell phones charging on nightstands quickly allowed instant connections with loved ones, … [Read more...]

hdradiolarge
08/28

The Nail in HD Radio’s Coffin – And What It Means For You

From Tom Taylor Now: A site named GMAuthority says among the changes for the [Chevrolet] Traverse, “HD Radio [is] removed.” There’s more. For the 2015 Silverado truck, GMAuthority says “HD radio feature removed from all radios.” Same for the 2015 GMC Sierra truck, here. For the high-end Buick Enclave, the previous “Color Touch AM/FM/SiriusXM/HD Radio with CD player” is replaced by “AM/FM/SiriusXM radio with CD player.” No mention of HD. As for the Chevy Impala, no HD, and SiriusXM also appears to be missing. So is GM’s in-house OnStar – but there’s a visible reason for that. The GMAuthority … [Read more...]

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