cool_large
08/21

Why Chasing “Cool” for Radio is a Fool’s Errand

There's nothing less "cool" than a room full of 50-year-olds preaching the importance of making something "cool." And that happens all the time in the upper echelons of the radio industry, a place where the air must be thin enough to imagine that "cool" can be manufactured rather than earned. I'm reminded of a brainstorming meeting many years ago: The client had a station mascot, a character in their logo. Management was obsessed with making that character more "cool" to the younger end of the target audience. And how did he do that? By adding some Foster Grants, a guitar, and a Hawaiian … [Read more...]

robertrose_large
08/19

How Audio Platforms Can Monetize Content Marketing

This is one of my favorite Q&A's from this year's hivio audio future festival. Content marketing is one of the hottest new trends among brands worldwide, and the audio space is primed to excel in this area because audio media companies have been creating content for decades. So how can audio media companies leverage their own content across platforms and help brands embrace this trend? Robert Rose is Chief Strategist for the Content Marketing Institute. He's also co-host with Joe Pulizzi of the terrific podcast "This Old Marketing." Robert addresses these and other … [Read more...]

disneylarge
08/15

Surprise! Radio Disney Doesn’t Need Radio!

So Disney sells of all of its Radio Disney station assets - 23 AM and 1 FM -  save for its LA flagship, which is evidently a content creation hub and not simply a means of distribution. ...and the radio industry goes wild! What does this mean? What is Disney signaling? Does this even matter? These are the questions that were on everyone's lips last week. But to me, the larger question is this: How come this took so long? Does anyone think Disney chief Bob Iger awakened one bright day in the summer of 2014 to discover that his army of primarily AM radio distribution points was not … [Read more...]

chevylarge
08/13

Chevrolet’s Plan for Built-In Wi-Fi In Your Car

There's a tendency for some broadcasters to put too much faith in the idea that consumers will prefer traditional radio over the online variety because of scarce and expensive bandwidth. But the reality is that bandwidth is neither that scarce nor that expensive, when compared to the value derived from it. And one way to circumvent the limitations of your mobile phone's bandwidth altogether is to access the net from another hotspot. Like, say, your car. That's exactly Chevrolet's plan. It's already on display in the 2015 Malibu and Impala, and it's coming soon to fourteen more 2015 … [Read more...]

pixarlarge
08/11

What Radio Can Learn from Pixar – Emma Coats at hivio 2014

If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar - past, present, and future? In this conversation from hivio 2014, the audio future festival, Mark Ramsey talks with former Pixar story artist Emma Coats. Emma got her start in story at Pixar Animation Studios in 2007 on the feature film Brave. While at Pixar she also worked on such films as Monsters University and Inside Out. Since leaving Pixar in 2012, Emma has worked on numerous projects for Dreamworks TV, Scott Free, Paramount Animation, and … [Read more...]

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