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Getting Sirius about Howard Stern’s Next Step

Posted on: Sep 08, 2010 in Satellite Radio

From Inside Radio: Analysts: Sirius XM “would be fine” without Stern. The satcaster’s high penetration in automobiles and partnerships with carmakers will keep its subscriber rolls strong for years to come, according to analysts. “The company’s in a pretty good position and their operations would be fine and continue even if they lost subscribers because of Stern,” BGB Securities analyst Murray Arenson tells Reuters. Despite the “Where you go Howard, we go” mindset of many of Stern’s fans, Barrington Research…

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Yes, I Can Prove Radio Works for Advertisers

Posted on: Sep 07, 2010 in Audio, Interviews, Radio's Future

The norm in radio is to pitch 30′s or 60′s at faceless listeners with largely unmeasurable results. “Did it work?” is rarely the question since most radio sales operations don’t care to know (and neither do many agencies). But “most” certainly does not mean “all.” And in this age of rampant accountability – an era when return-on-investment is a readily available metric as close as a Google Adword, some broadcasters are offering up something to advertisers that they’re not accustomed…

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A Facebook Promotion that’s actually about Ratings

Posted on: Sep 05, 2010 in Branding, Social Media

From one of Dial Global’s “Simply About Music” (SAM) affiliates, courtesy of Beau Phillips: There’s a SAM affiliate in Illinois that’s been with Dial Global for a couple years.  Over the last year, the station had flattened out in the ratings. Earlier this year, we developed a plan to get some street buzz for the station. Like most stations they had no money for promotions. On Fridays instead of calling the station SAM, we rename it after a “facebook fan”…

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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey