Recently I was the guest of honor on a call for digital players in the Christian radio space hosted by Chris Laney of Digital Frontiers Media. Among the questions: Most major research companies state that by 2015, more then 80% of first time traffic to a website will be via mobile. How do you think radio is doing with developing strategic action plans regarding mobile and in particular Christian radio? I am sure you hear this as much as I do…
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Facebook is No Waste of Marketing Dollars
“A display ad on Facebook is a lifeless emotionless waste of marketing dollars.” That’s how one radio industry analyst colorfully put it. Although one might ask exactly where isn’t a simple “display ad” a “lifeless emotionless waste of marketing dollars”? And just how emotion-packed and full of life is a Google ad? Yet that would hardly be called a “waste.” The debate over the wisdom or foolishness of advertising on Facebook is wrong-headed and self-serving and replete with too much…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
