manwithradio
10/21

Surprise! Connected Car Users are Old and Rich!

Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually, this was their intention this time. It was a study of 5,985 respondents 18+ years old who either use or are extremely, very, or somewhat interested in at least one of the three connected life technologies—connected home, car and/or wearable technology. It is, in other words, the low-hanging fruit of the connected car market. The Connected Car Audience And who is this low-hanging fruit? The study found the majority are men (58%), 42% are age … [Read more...]

imlistening1024
10/18

Is There Love in your Audio Brand?

In her book Marketing: A Love Story: How to Matter to Your Customers, author Bernadette Jiwa tells of a visit to a restaurant. Everything was clean. It was easy to overlook the peeling corners of the laminated menu. The food was fine, the coffee was fine. As the bill was paid, the server asked "Was everything okay?" Yes, everything was okay. And if "just okay" is the bar you measure your performance by, then you can call that meal - that experience - a success. But when was the last time you heard anyone go on and on about an experience that was just "okay"? When was the last … [Read more...]

teens
10/17

The Future of Radio – According to Teens

A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the questions asked teens what percentage of their time was spent listening to music in the following categories: mp3's, Pandora, local radio, other streaming radio (e.g., Spotify, Songza, etc.), CD's, or SiriusXM. The result: About 16% of teen music listening time is spent with radio. Pandora's share was slightly higher, while mp3's were more than twice as high. It's not great news to see Pandora ahead of radio in this category. And the worse news is … [Read more...]

mediaunpluggedlogo_featured
10/14

Jerry Seinfeld Pokes Advertisers – Media Unplugged Ep. 5

Author and branding strategist Tom Asacker and I have had well over a thousand listens to our new audio podcast, Media Unplugged - the twice-a-month show that unspins what's going on in media in a fun and entertaining way. If you haven't listened yet, what are you waiting for? And now we even have a cool new logo! In episode 5 of Media Unplugged, we get inside the love/hate relationship media brands have with Facebook. How should brands deal with this "frenemy"? Second, why are digital magazines all but dead? For plenty of good reasons it turns out. And we talk about them. In our … [Read more...]

listening-to-podcast
10/13

How to Monetize Your Podcast

What's the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie? That's what I asked Erik Diehn, VP Biz Dev at Midroll Media, the podcasting advertising network. Midroll, like PodcastOne, is one of the companies creating of the business of podcasting. The audience sizes of leading podcasts are approaching and surpassing what advertisers are accustomed to on TV, so despite imperfect measurements, momentum is beginning to build for podcasts among advertisers. Direct response advertisers are already in the space, but … [Read more...]

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