mediaunpluggedlogo_featured
11/25

Does This American Life’s “Serial” Signal a “Golden Age” for Podcasts? Nope.

Does This American Life’s “Serial” Podcast signal a new “Golden Age” for Podcasting? Nope. And we're going to explain why. Also: Why is Beats crushing Bose – on YouTube? It’s episode 8 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we take the steam out of some overheated PR. Click the play button here: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to Media Unplugged at Stitcher or on iTunes (for you RSS jockeys, here’s the … [Read more...]

forceforchange
11/19

What’s Wrong With Radio Contests…

Are you doing contests all wrong? Why yes, I think so. Seth Godin makes a point about the wrong questions to ask before crowdfunding, but they also turn out to be the wrong questions to ask before we expect anything from an audience. He writes: A friend explained to me all the reasons for her upcoming Kickstarter campaign. The machine she wanted to buy was sorely needed, it would increase her productivity and also make her day significantly easier--it made perfect business sense. These are all great reasons to borrow money from a bank or a professional investor. They aren't good … [Read more...]

soylentgreen
11/17

Radio’s Crisis of Personality

One of radio's greatest advantages relative to competing media are its personalities - or at least that could be an advantage. But a "personality" isn't simply a voice on the air. For a personality to matter he or she must be a genuine talent, someone with "star power" who magnetizes an audience because he or she is just that good. Anything less is just a voice. So what personalities do consumers think of when they think of radio? I thought I'd find out. I did a flash study with 1,000 consumers in the U.S. aged 18-54 and I asked this question: What are the names of the THREE most … [Read more...]

sethgodin
11/14

About Seth Godin’s “End of Radio”

Radio broadcasters have made much fuss about Seth Godin’s post this past week titled “an end of radio.” In it, Seth referenced the conversation he and I had eight years ago about the future of radio and how it would likely be impacted by access to unlimited online radio alternatives. It’s hard to believe our conversation was that long ago – 2006 B.M.E (that’s Before the Mobile Era). At the time, Seth theorized an end would come with city-wide wifi. He writes: I realized last week that this has just happened. Not via wifi, but via Bluetooth and the smart phone. The car-sharing driver … [Read more...]

mediaunpluggedlogo_featured
11/12

The Battle Between Taylor Swift and Spotify: And the Winner Is…

It's Spotify vs. Country superstar Taylor Swift! And the winner is... Yes, there is a winner - and it may not be whom you think. Plus, does the end of Honey Boo Boo really mean the end of trash reality TV? It's episode 7 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. If you haven't listened yet, this episode - about the conflict between shifting business models in the music industry (and what a "stream" really is) is the one to check out. I think you may be surprised by our take: Click the play button here: And if you're … [Read more...]

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