This is an old video, but it’s ironic how the message rings truer today than ever. It’s not at all about “positioning your radio station.” What Tribune CEO Randy Michaels is talking about here is creating radio worth listening to and worth buying. Creating radio that makes audiences sit up and listen and makes cash registers ring for our clients. So stuff this in your PPM pipe and smoke it.
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What Kind of Digital Content Should Broadcasters Create?
Yesterday I was asked a great – and very common – question. If content is so terribly important in the digital world, then what types of content should broadcasters feature on their web platforms? In other words, “can you be more specific, Mark?” There are many reasons why there’s no one-size-fits-all answer to that question. First, you need to understand that content forms from and around brands. And building a brand is not like following a recipe. Granted, much radio…
More »Branding Lessons for Radio from Comic-Con
In Hollywood they call it “Cannes for Blockbusters.” Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were there. And so were K-Rock’s Kevin & Bean, broadcasting live from a parking lot. I’m talking about Comic-Con, ground zero for everything buzz-worthy in pop culture. I stopped by Comic-Con last week and picked up two key lessons in branding that are applicable to any (and every) broadcaster. Watch this short video to discover what they are: And for…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
