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Where are we on Radio’s Digital Frontier?

Recently I was the guest of honor on a call for digital players in the Christian radio space hosted by Chris Laney of Digital Frontiers Media. Among the questions: Most major research companies state that by 2015, more then 80% of first time traffic to a website will be via mobile. How do you think radio is doing with developing strategic action plans regarding mobile and in particular Christian radio? I am sure you hear this as much as I do…

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Radio Hires the Internet Star

What’s the best way to develop new talent? Is it to steal from the switchboard and upgrade to sidekick? Is it to place a blind ad in an industry trade? Is it to hire or voice-track a good-enough talent from another market where that talent’s awareness in this market is zero? You could steal somebody from across the street. Or you could do what Phil Becker did. Phil went to the Internet. But he didn’t recruit just anybody.  He went…

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Facebook is No Waste of Marketing Dollars

“A display ad on Facebook is a lifeless emotionless waste of marketing dollars.” That’s how one radio industry analyst colorfully put it. Although one might ask exactly where isn’t a simple “display ad” a “lifeless emotionless waste of marketing dollars”?  And just how emotion-packed and full of life is a Google ad?  Yet that would hardly be called a “waste.” The debate over the wisdom or foolishness of advertising on Facebook is wrong-headed and self-serving and replete with too much…

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About

MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey