futureofradio
04/22

The Internet Radio Revolution has Arrived

Everybody wants to know what's just over the horizon for radio. That's why I talked with BIA/Kelsey's Managing Director Rick Ducey about their new report, "The Internet Radio Revolution Has Arrived,” a fresh look at how platforms, services, audiences and advertisers are reinventing audio.(Lesson number one: Think "audio," not "radio.")"Radio has a strong future," says Rick, "but there are challenges."Digital will soon make up a third of media spend, Rick tells me, and for audio specifically, 21% of the overall audio advertising market will go to digital audio within the next four … [Read more...]

itsfree
04/21

Radio Listeners: Is “Free” All That Matters?

"When it comes to mobile devices, we need to remind listeners that radio is FREE - that its use does not sap so much precious battery energy and even more precious data plan bandwidth."So argue the folks I call the "freeks."These are the well intentioned folks in the radio industry who believe that listeners do not have their own best interests at heart. That listeners are, as a group, a bit dull-minded. Thus, listeners must be marketed at and advertised to in order to convince them of what they surely would be better off knowing: That free radio is better than any other radio-like … [Read more...]

katyperry
04/18

This is Research Steve Jobs Never Would Have Used

I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn't hire me. Of course, some would say he made the right decision there.Kassof just released a piece of research which aims to prove not only that radio is primarily "local" but woe unto any broadcaster who thinks otherwise.Here's his first question:Now think about media – TV, radio, newspapers, the internet and so on. Some media are mainly local – focused on serving one city or town – while others are mainly national – focused on the serving the entire … [Read more...]

psychiatrichelp
04/17

The FCC Needs to Have Its Head Examined

From Radio Ink: The FCC's  detailed explanation why it's not allowing more deregulation is very specific about what radio is expected to deliver. In rejecting the NAB's increased competitive environment, the FCC points out that Satellite Radio and Internet Radio are "national platforms," not likely to respond to competitive conditions in local markets. And, no evidence was provided that either plan to become local. The FCC said, "only local broadcasters provide programming based on the unique characteristics of their respective local markets. As the Commission has stated previously, it is the … [Read more...]

legocrazy
04/16

Radio and the Future of Mobile Phones

In January, Google will reportedly release a "modular smartphone" in an attempt to disrupt market leaders Apple and Samsung.From Business Insider: Project Ara is Google’s attempt to make a mobile device where the major components, including the camera, speakers, GPS and other common features of modern smartphones, can be swapped out for new ones, mixing and matching modules to customise the phone to do what the user needs it to do. "Designed exclusively for 6 billion people," says the project site.While the jury is out on the future of this particular gadget, the lesson behind it is … [Read more...]

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