02/09

Media Unplugged: Donald Trump’s 10 Brand Secrets – Revealed!

Donald Trump’s ten brand secrets – revealed! And… From stodgy magazine to multimedia juggernaut – how The New Yorker did it. It’s episode 36 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on the meaninglessness of taglines, the platform that can turn your idea into a book in just 12 hours, and more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and … [Read more...]

02/08

No AM Radio? Automakers Should Listen To Their Customers

Now I am as pro-technology as anyone you'll find in the audio space, but the reason to be pro-technology is to be pro-consumer. Because any technology that doesn't serve the interests and desires of consumers is a solution that, by definition, nobody wants. And the only thing worse than not being wanted is being UNwanted. So it is with the ridiculous decision of BMW and Tesla to dispense with AM radio in some of their recent EV vehicle lines. Not surprisingly, some consumers are up in arms over this, as detailed in this incredibly poorly written piece in something called … [Read more...]

02/03

Announcing: hivio 2016 – Get your TIX now!

It's back! It's hivio, the audio future conference. What is it? One of the coolest events of the year, hivio brings together more than 100 of the most influential people in audio and media for two days of candid, unscripted conversation. This is not your father's NAB (no offense intended, NAB). Amazing thought-leaders and provocative presentations. No boring panels. No celebrity keynoters. hivio is LIVE in LA on June 2 and 3, 2016 at the Andaz West Hollywood. Tickets and more information are available here Early-bird tickets are available for a limited time and in limited … [Read more...]

01/26

Look out! The Attention Economy is Collapsing!

Look out! The attention economy is collapsing! And… ABC Family Channel rebrands as “Freeform” – and who cares? It’s episode 35 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on yet another reference to the tired Oreo “dip in the dark” social media tactic, the mysterious connection – if any – between social media wins and TV ratings wins, and a tribute to the legendary David Bowie. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here … [Read more...]

01/24

One Surprising Thing Radio Can Learn from Donald Trump

I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not bother. There's one, however, that you may find surprising. The Trump campaign has on file the name, phone number, address, and email of every one of the tens of thousands who flock to Trump events nationwide. Can your brand say that? Now I'm not suggesting this is unusual in the political sphere. My guess is that it's the norm (which is why it may not confer the desired competitive advantage to Trump, but it will certainly help him keep up with the … [Read more...]

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