stuck
01/27

Is Streaming Momentum Stuck? Really?

There's been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the streaming space, even as so-called pure-plays like Pandora and Spotify grow by leaps and bounds. Tom Taylor writes: iHeart’s not the only terrestrial operator with flat or negative growth over the period from February 2013 to October 2014. #3-ranked CBS is down from about 69,000 average domestic streams (6am-8pm weekdays) to a little less than 60,000. #4-ranked Cumulus is off from a bit more than 70,000 to 58,104. Cox is off from 30,327 to 23,674. Even EMF, … [Read more...]

newscrowd
01/22

How to Make News Stories go Viral

How do you make a news story go viral? Also: Marriott - it's a hotel chain; no, it's a film studio! And what that means for all brands. It's episode 11 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about the Pope who pulls no punches and Mark rants about TV's Celebrity Apprentice, which is setting back the practice of marketing by 50 years. Listen as we go inside media to reveal the ugly truth! Click the play button below. And if you're reading this by email, click here for the audio. For show notes go to … [Read more...]

digitalrevenue_large
01/20

Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue

In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic rise in the fraction of their overall revenue that will derive from digital sources. The study was conducted by telephone in November and December, 2014, among more than 100 top-50 market radio General Managers, Sales Managers, Digital Executives, and Program Directors. It's Mark Ramsey Media's first annual "Pulse" study that measures attitudes of radio industry managers. While it should come as no surprise that digital is perceived as ever-more-important … [Read more...]

newsbeat_large
01/19

A Dramatic Reinvention of Mobile News/Talk Apps

What if your News/Talk station could have a mobile app that not only replayed your linear over-the-air stream, but also created something new? That is, what if you could personalize the content to the individual consumer - news, traffic, weather? And what if it could be presented in a non-linear stream, unique to every individual? That's the promise of NewsBeat, a new platform built to give consumers the content they want whenever they want it - not just whenever it happens to run over the air. Watch this Q&A and demonstration between me and Anil Panguluri, NewsBeat's co-founder … [Read more...]

portableradio
01/15

Radio is Still Tops, But…

In a November survey by Morgan Stanley (released this week and reported in Quartz), more than 2,000 American adults were asked what audio platforms they used. Their answers: Now this question is roughly analogous to what broadcasters would call "reach." It does not really address frequency of usage or "time spent listening." Radio tops the list with 86% of respondents saying it's part of their usage routine. That's by far the highest number (although not as high as Nielsen wants us to believe). YouTube ranks next, but YouTube is a lean forward experience for music - you're looking … [Read more...]

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