“A display ad on Facebook is a lifeless emotionless waste of marketing dollars.” That’s how one radio industry analyst colorfully put it. Although one might ask exactly where isn’t a simple “display ad” a “lifeless emotionless waste of marketing dollars”? And just how emotion-packed and full of life is a Google ad? Yet that would hardly be called a “waste.” The debate over the wisdom or foolishness of advertising on Facebook is wrong-headed and self-serving and replete with too much…
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