“A display ad on Facebook is a lifeless emotionless waste of marketing dollars.” That’s how one radio industry analyst colorfully put it. Although one might ask exactly where isn’t a simple “display ad” a “lifeless emotionless waste of marketing dollars”? And just how emotion-packed and full of life is a Google ad? Yet that would hardly be called a “waste.” The debate over the wisdom or foolishness of advertising on Facebook is wrong-headed and self-serving and replete with too much…
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Radio Sellers and Programmers are finally on the Same Side
Value to clients is about more than running ads. And value to consumers is about more than simply playing music. That’s the new world of radio today. No longer is there a “sales side” or a “programming side.” Nowadays there’s only one “side” and it’s the “value side.” Value to clients and consumers at the very same time – mediated by your brand. In the digital space, its all about value – not about interruptive ads stuck in the middle…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
