vanishing
10/30

Will Half of Terrestrial Radio Stations Disappear?

A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio broadcasters than Prediction No. 4: The prediction: Car-dashboard options diminish AM/FM radio listening. Half the terrestrial stations disappear. Only those with strongest and most valuable audiences remain. Smartphones become radios. The knee-jerk response to this for folks in the industry is to reject it out of hand. But let’s look closer with an open mind. First, the premise here – and this is something I have stressed for some time – is that a … [Read more...]

mediaunpluggedlogo_featured
10/28

Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6

We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It's called Media Unplugged. Have you listened yet? This week Tom and I ask whether the Internet is disrupting the TV industry or - after decisions by HBO and CBS to provide streaming-only subscription services - is Big Media eating the Internet? We think so! Then, is Pinterest the coming ad colossus that could dwarf Twitter and Facebook? There are lots of good reasons why the answer may be "yes"! In our rants and raves section, Tom rants about a CNN anchor giddy … [Read more...]

generation-me
10/24

What Radio Needs to Know About Millennials

If you were born in the 80's or 90's, you're in your late teens to early 30's today. You are also a digital native and quite unlike older folks, including the older folks running the radio business. That explains why these older folks don't know a lot about you - only what Nielsen tells them - only what radio their PPM devices are exposed to - and not much else. But oh, there's much more to know. And it's terribly important for the future of an industry that must maintain its relevance as generations come and go. That's why I talked with psychologist, professor, and author Jean Twenge … [Read more...]

manwithradio
10/21

Surprise! Connected Car Users are Old and Rich!

Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually, this was their intention this time. It was a study of 5,985 respondents 18+ years old who either use or are extremely, very, or somewhat interested in at least one of the three connected life technologies—connected home, car and/or wearable technology. It is, in other words, the low-hanging fruit of the connected car market. The Connected Car Audience And who is this low-hanging fruit? The study found the majority are men (58%), 42% are age … [Read more...]

imlistening1024
10/18

Is There Love in your Audio Brand?

In her book Marketing: A Love Story: How to Matter to Your Customers, author Bernadette Jiwa tells of a visit to a restaurant. Everything was clean. It was easy to overlook the peeling corners of the laminated menu. The food was fine, the coffee was fine. As the bill was paid, the server asked "Was everything okay?" Yes, everything was okay. And if "just okay" is the bar you measure your performance by, then you can call that meal - that experience - a success. But when was the last time you heard anyone go on and on about an experience that was just "okay"? When was the last … [Read more...]

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