katyperry
04/18

This is Research Steve Jobs Never Would Have Used

I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn't hire me. Of course, some would say he made the right decision there.Kassof just released a piece of research which aims to prove not only that radio is primarily "local" but woe unto any broadcaster who thinks otherwise.Here's his first question:Now think about media – TV, radio, newspapers, the internet and so on. Some media are mainly local – focused on serving one city or town – while others are mainly national – focused on the serving the entire … [Read more...]

psychiatrichelp
04/17

The FCC Needs to Have Its Head Examined

From Radio Ink: The FCC's  detailed explanation why it's not allowing more deregulation is very specific about what radio is expected to deliver. In rejecting the NAB's increased competitive environment, the FCC points out that Satellite Radio and Internet Radio are "national platforms," not likely to respond to competitive conditions in local markets. And, no evidence was provided that either plan to become local. The FCC said, "only local broadcasters provide programming based on the unique characteristics of their respective local markets. As the Commission has stated previously, it is the … [Read more...]

legocrazy
04/16

Radio and the Future of Mobile Phones

In January, Google will reportedly release a "modular smartphone" in an attempt to disrupt market leaders Apple and Samsung.From Business Insider: Project Ara is Google’s attempt to make a mobile device where the major components, including the camera, speakers, GPS and other common features of modern smartphones, can be swapped out for new ones, mixing and matching modules to customise the phone to do what the user needs it to do. "Designed exclusively for 6 billion people," says the project site.While the jury is out on the future of this particular gadget, the lesson behind it is … [Read more...]

youngadults
04/09

What Radio’s Changing Audience Demos Means for You

As you consider your target audience, don't forget that target keeps moving.And it has profound implications for radio.Check out this chart from Business Insider via WSJ:This chart shows the changes in US demographics (age only) over the past six years.What you're looking at is a slight decline in the overall number of 25-54's (down 1.2%), a more sizable increase among 16-24's (up 3.7%) and a massive increase among those 55 and over - the folks who are traditionally of little to no interest to commercial radio broadcasters (up a huge 19%).That's just in the past six … [Read more...]

walkingdead
04/07

Radio’s REAL Problem on the New Auto Dashboard

Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease of discovery and use will trump any discussion of how good or bad the actual content is. In other words, consumers are not likely to seek out great content they care about unless it's first easy to find and use.While it's certainly true that making anything easier to find and use promotes both discovery and use, is that even within radio's power in the new dash (unless we pay for that prime access)?In the auto context, radio is only a distribution … [Read more...]

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