hamishandandylarge
07/31

Wow, Look What U.S. Radio Can Learn from Australian Broadcasters!

The number one media brand in Australia is a radio show. Think about that for a second. The number one media brand in Australia is a radio show. So says Southern Cross Austereo's Craig Bruce as he provides a master class on making great audio entertainment and developing and nurturing talent. There's a lot U.S. broadcasters can learn from Craig's keen comments and finely-tuned best practices, which he shared with all of us in his Q&A at hivio 2014, the audio future festival. Be forewarned: Not all of what he says about U.S. radio is complimentary. And you will particularly … [Read more...]

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07/30

Here’s Why Pandora Will Eventually Be in the Spoken Word Business, Too

Today, Pandora (and pretty much every other online radio provider) is famous for its music, not its talk. That's going to change. Yes, I know Pandora has comedy content driven by the secret sauce of its "genome project." But I'm talking about much more. Yes, I know there are other platforms out there featuring various flavors of spoken word, most of which is repurposed from terrestrial commercial and public radio. Yes, I know there's a world of podcasting which is virtually all spoken word - the best of which is likewise repurposed from radio or TV, while most of the rest is way … [Read more...]

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07/18

Why Nothing Changes in Talk Radio

Today, I'm taking a back seat to the inimitable Darryl Parks, a legend in the world of commercial radio spoken word. Darryl has an extraordinarily blunt and insightful perspective on what ails Talk Radio, and you can read it here. A few highlights: I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk radio. Hell. The diary markets coming in are bringing little joy. And many in the talk radio industry just sit back and continue on autopilot with the same hard line conservative narrative hour after hour, ignoring … [Read more...]

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07/16

The Death of Distribution Channel Advantage

So I read with interest today this distribution-related tidbit from NTS MediaOnline: Cumulus Media-owned Westwood One has announced an agreement with NextRadio that will enable all U.S. radio stations to use advertising inventory to fund the industry’s payments to Sprint. Over the past year, broadcasters have been asked to commit dollars and/or inventory to fund the Sprint NextRadio Initiative, which plans to sell at least 30 million FM receiver-enabled smartphones in the next three years. Broadcasters can now meet their commitment by providing two minutes per station per day (Mon-Sun/ … [Read more...]

unbundle1024
07/15

Maybe You’re Thinking about Digital for Radio All Wrong

What do VC's look for when they invest in the startups which threaten mega-industries like radio? Marc Andreessen, VC and cofounder of Netscape, spelled out the formula in an HBR Ideacast episode with his former partner Jim Barksdale. Here's what Andreessen and investors like him look for: A large incumbent... In an established industry... With a bundled product or service offering... In the presence of underlying technology change... Where there's an idea for an unbundled version of the product or service the customer might prefer more than the incumbent version... And an … [Read more...]

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